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Internationalization strategies of EU and Asia–Pacific low fare airlines


  • Albers, Sascha
  • Heuermann, Caroline
  • Koch, Benjamin


We employ Dunning’s eclectic paradigm (OLI) to shed light onto low fare airlines’ internationalization strategies. In addition to 31 European low fare airlines, we also analyze the internationalization strategies of 41 low cost carriers in the Asia–Pacific region. The results indicate that homogenous groups of such airlines emerge with regard to their internationalization strategies and that capital and ownership structure as well as relative timing is especially closely related to low fare airline’s entry modal choice. We discuss inferences for the use of the OLI paradigm in further studies of airline internationalization.

Suggested Citation

  • Albers, Sascha & Heuermann, Caroline & Koch, Benjamin, 2010. "Internationalization strategies of EU and Asia–Pacific low fare airlines," Journal of Air Transport Management, Elsevier, vol. 16(5), pages 244-250.
  • Handle: RePEc:eee:jaitra:v:16:y:2010:i:5:p:244-250 DOI: 10.1016/j.jairtraman.2009.12.001

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    References listed on IDEAS

    1. John Dunning, 1981. "Explaining the international direct investment position of countries: Towards a dynamic or developmental approach," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 117(1), pages 30-64, March.
    2. Gillen, David & Morrison, William, 2003. "Bundling, integration and the delivered price of air travel: are low cost carriers full service competitors?," Journal of Air Transport Management, Elsevier, vol. 9(1), pages 15-23.
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    Cited by:

    1. Ramón-Rodríguez, Ana B. & Moreno-Izquierdo, Luis & Perles-Ribes, José F., 2011. "Growth and internationalisation strategies in the airline industry," Journal of Air Transport Management, Elsevier, vol. 17(2), pages 110-115.
    2. Klein, Klemens & Albers, Sascha & Allroggen, Florian & Malina, Robert, 2015. "Serving vs. settling: What drives the establishment of low-cost carriers’ foreign bases?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 79(C), pages 17-30.


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