Internationalization strategies of EU and Asiaâ€“Pacific low fare airlines
We employ Dunningâ€™s eclectic paradigm (OLI) to shed light onto low fare airlinesâ€™ internationalization strategies. In addition to 31 European low fare airlines, we also analyze the internationalization strategies of 41 low cost carriers in the Asiaâ€“Pacific region. The results indicate that homogenous groups of such airlines emerge with regard to their internationalization strategies and that capital and ownership structure as well as relative timing is especially closely related to low fare airlineâ€™s entry modal choice. We discuss inferences for the use of the OLI paradigm in further studies of airline internationalization.
Volume (Year): 16 (2010)
Issue (Month): 5 ()
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- John Dunning, 1981. "Explaining the international direct investment position of countries: Towards a dynamic or developmental approach," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 117(1), pages 30-64, March.
- Gillen, David & Morrison, William, 2003. "Bundling, integration and the delivered price of air travel: are low cost carriers full service competitors?," Journal of Air Transport Management, Elsevier, vol. 9(1), pages 15-23.
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