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Toward an emergent global culture and the effects of globalization on obsolescing national cultures

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  • Bird, Allan
  • Stevens, Michael J.

Abstract

One of the major effects of globalization is the creation of a new and identifiable class of persons who belong to an emergent global culture. As membership in this new global culture rises, many critics find a distinct threat to national cultures, resulting quite possibly in their eventual obsolescence. In this paper, we consider the trends driving the growth of this newly emerging global culture, the process by which new members are socialized into it, the characteristics, or features, that appear to be descriptive of its members, and the impact of this emerging global culture on the obsolescence of national cultures. Finally, while it is unrealistic to expect that the emerging global culture will replace national cultures, we nevertheless conclude that national cultures must be adaptable and able to emphasize the attractiveness of their core elements if they wish to remain relevant in some viable fashion.

Suggested Citation

  • Bird, Allan & Stevens, Michael J., 2003. "Toward an emergent global culture and the effects of globalization on obsolescing national cultures," Journal of International Management, Elsevier, vol. 9(4), pages 395-407.
  • Handle: RePEc:eee:intman:v:9:y:2003:i:4:p:395-407
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    Cited by:

    1. Husted, Bryan W., 2003. "Globalization and cultural change in international business research," Journal of International Management, Elsevier, vol. 9(4), pages 427-433.
    2. Tony Fang, 2010. "Asian management research needs more self-confidence: Reflection on Hofstede (2007) and beyond," Asia Pacific Journal of Management, Springer, vol. 27(1), pages 155-170, March.
    3. Gary A.S. Cook & Naresh R. Pandit, 2014. "Agglomeration and flows of outward direct investment: an analysis of financial services in the United Kingdom," Chapters, in: Charlie Karlsson & Börje Johansson & Roger R. Stough (ed.), Agglomeration, Clusters and Entrepreneurship, chapter 3, pages 52-65, Edward Elgar Publishing.
    4. Vaaler, Paul M. & Aguilera, Ruth V. & Flores, Ricardo G., 2007. "New Methods for Ex Post Evaluation of Regional Grouping Schemes in International Business Research: A Simulated Annealing Approach," Working Papers 07-0105, University of Illinois at Urbana-Champaign, College of Business.
    5. Conti, Claudio Ramos & Parente, Ronaldo & de Vasconcelos, Flávio C., 2016. "When distance does not matter: Implications for Latin American multinationals," Journal of Business Research, Elsevier, vol. 69(6), pages 1980-1992.
    6. Berrill, Jenny & Mannella, Giancarlo, 2013. "Are firms from developed markets more international than firms from emerging markets?," Research in International Business and Finance, Elsevier, vol. 27(1), pages 147-161.
    7. Stevens, Michael J. & Bird, Allan, 2004. "On the myth of believing that globalization is a myth: or the effects of misdirected responses on obsolescing an emergent substantive discourse," Journal of International Management, Elsevier, vol. 10(4), pages 501-510.
    8. André Luiz Romano & Luis Miguel D. F. Ferreira, 2023. "How to transform sustainability practices into organizational benefits? The role of different cultural characteristics," Operations Management Research, Springer, vol. 16(1), pages 192-208, March.
    9. Alfredo D’Angelo, 2012. "Innovation and export performance: a study of Italian high-tech SMEs," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 16(3), pages 393-423, August.
    10. Jae C. Jung & Paul W. Beamish & Anthony Goerzen, 2008. "FDI Ownership Strategy: A Japanese-US MNE Comparison," Management International Review, Springer, vol. 48(5), pages 491-524, November.
    11. Aguilera, Ruth V. & Flores, Ricardo G. & Vaaler, Paul M., 2007. "Is It All a Matter of Grouping? Examining the Regional Effect in Global Strategy Research," Working Papers 07-0106, University of Illinois at Urbana-Champaign, College of Business.
    12. Pogrebnyakov, Nicolai & Maitland, Carleen F., 2011. "Institutional distance and the internationalization process: The case of mobile operators," Journal of International Management, Elsevier, vol. 17(1), pages 68-82, March.
    13. Mayya Musaeva & Clare Chan Suet Ching & Christine Augustine, 2017. "Application of Ivan Galamian Principles for Violin Learning through Malaysian Folk Tunes," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 522-536, November.
    14. Ford, David Jr. & Ismail, Kiran M., 2006. "Perceptions of effective leadership among Central Eurasian managers: A cultural convergence-divergence examination within a globalization context," Journal of International Management, Elsevier, vol. 12(2), pages 158-180, June.
    15. Gaffney, Nolan & Cooper, Danielle & Kedia, Ben & Clampit, Jack, 2014. "Institutional transitions, global mindset, and EMNE internationalization," European Management Journal, Elsevier, vol. 32(3), pages 383-391.
    16. Breidenthal, Amy P. & Liu, Dong & Bai, Yuntao & Mao, Yina, 2020. "The dark side of creativity: Coworker envy and ostracism as a response to employee creativity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 161(C), pages 242-254.
    17. Uzuegbunam, Ikenna & Geringer, J. Michael, 2021. "Culture, connectedness, and international adoption of disruptive innovation," Journal of International Management, Elsevier, vol. 27(1).
    18. Xiaofeng Dai & Alexander I. Pogorletskiy & Elena N. Timchenko, 2022. "Critical Analysis of the Significance of Tax Incentives for the Cultural Industry in the Pre-digital Era and in the Context of Digitalization," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, vol. 21(1), pages 152-186.
    19. Aïssaoui, Rachida & Fabian, Frances, 2015. "The French Paradox: Implications for Variations in Global Convergence," Journal of International Management, Elsevier, vol. 21(1), pages 31-48.
    20. Revilla, Elena & Sáenz, María Jesús, 2014. "Supply chain disruption management: Global convergence vs national specificity," Journal of Business Research, Elsevier, vol. 67(6), pages 1123-1135.
    21. Christopher Richardson & Shaizatulaqma Kamalul Ariffin, 2019. "A Leap of Faith? Managerial Religiosity And Market Entry Decisions," Management International Review, Springer, vol. 59(2), pages 277-305, April.

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