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Outsourcing to emerging markets: Theoretical perspectives and policy implications


  • Javalgi, Rajshekhar (Raj) G.
  • Dixit, Ashutosh
  • Scherer, Robert F.


Creating value through outsourcing has emerged as a popular competitive strategy for firms in various industries. In order to survive in the domestic and international marketplaces, firms, especially in developed countries, are seeking opportunities offshore, which is one focus of globalization. Offshore outsourcing has emerged as a popular competitive strategy and emerging markets have become increasingly attractive locations. As firms in developed countries (e.g., the US) continue to face enormous challenges to sustain competitive advantage, outsourcing to emerging markets is becoming an increasingly important source of business renewal and corporate transformation. In spite of the growing strategic significance of sourcing, we have limited knowledge of offshoring and outsourcing to emerging markets. The objectives of this review are fourfold: (1) to provide a better understanding of the concepts of offshoring and outsourcing business models, (2) to discuss relevant theoretical perspectives related to outsourcing, (3) to present a taxonomy of outsourcing strategies drawing on the extant literature, and (4) to discuss public policy implications. Conclusions and direction for future research are provided.

Suggested Citation

  • Javalgi, Rajshekhar (Raj) G. & Dixit, Ashutosh & Scherer, Robert F., 2009. "Outsourcing to emerging markets: Theoretical perspectives and policy implications," Journal of International Management, Elsevier, vol. 15(2), pages 156-168, June.
  • Handle: RePEc:eee:intman:v:15:y:2009:i:2:p:156-168

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    Cited by:

    1. Mírian Oliveira & Kaytson Hartung & Marcelo Wendling, 2010. "Outsourcing And Offshore: An Analysis Of The Academic Literature," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(2), pages 215-234.
    2. Martinez-Noya, Andrea & Garcia-Canal, Esteban & Guillen, Mauro F., 2012. "International R&D service outsourcing by technology-intensive firms: Whether and where?," Journal of International Management, Elsevier, vol. 18(1), pages 18-37.
    3. Gunasekaran, Angappa & Irani, Zahir & Choy, King-Lun & Filippi, Lionel & Papadopoulos, Thanos, 2015. "Performance measures and metrics in outsourcing decisions: A review for research and applications," International Journal of Production Economics, Elsevier, vol. 161(C), pages 153-166.
    4. Niccolò Pisani & Joan Enric Ricart, 2016. "Offshoring of Services: A Review of the Literature and Organizing Framework," Management International Review, Springer, vol. 56(3), pages 385-424, June.
    5. Hansen, Zaza Nadja Lee & Rasmussen, Lauge Baungaard, 2013. "Outsourcing relationships: Changes in power and dependency," European Management Journal, Elsevier, vol. 31(6), pages 655-667.
    6. Lahiri, Somnath & Kedia, Ben L., 2011. "Co-evolution of institutional and organizational factors in explaining offshore outsourcing," International Business Review, Elsevier, vol. 20(3), pages 252-263, June.
    7. Javalgi, Rajshekhar (Raj) G. & Todd, Patricia R., 2011. "Entrepreneurial orientation, management commitment, and human capital: The internationalization of SMEs in India," Journal of Business Research, Elsevier, vol. 64(9), pages 1004-1010, September.
    8. Kotabe, Masaaki & Kothari, Tanvi, 2016. "Emerging market multinational companies’ evolutionary paths to building a competitive advantage from emerging markets to developed countries," Journal of World Business, Elsevier, vol. 51(5), pages 729-743.
    9. Schmeisser, Bjoern, 2013. "A Systematic Review of Literature on Offshoring of Value Chain Activities," Journal of International Management, Elsevier, vol. 19(4), pages 390-406.
    10. Lehrer, Mark & Asakawa, Kazuhiro & Behnam, Michael, 2011. "Home base-compensating R&D: Indicators, public policy, and ramifications for multinational firms," Journal of International Management, Elsevier, vol. 17(1), pages 42-53, March.


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