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The impact of visual exposure to a physically attractive other on self-presentation

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  • Butori, Raphaëlle
  • Parguel, Béatrice

Abstract

According to Roney (2003), when exposed to potential mates (young women), men show greater conformity to female mate preferences. This study conceptually replicates and extends this finding to show that women also respond to female physical attractiveness. When exposed to attractive women (potential rivals), women report higher levels of communion and lower levels of agency.

Suggested Citation

  • Butori, Raphaëlle & Parguel, Béatrice, 2014. "The impact of visual exposure to a physically attractive other on self-presentation," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 445-447.
    • Handle: RePEc:eee:ijrema:v:31:y:2014:i:4:p:445-447
    DOI: 10.1016/j.ijresmar.2014.06.003
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    References listed on IDEAS

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    1. Yajin Wang & Vladas Griskevicius, 2014. "Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(5), pages 834-854.
    2. Kristina M. Durante & Vladas Griskevicius & Sarah E. Hill & Carin Perilloux & Norman P. Li, 2011. "Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(6), pages 921-934.
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    Cited by:

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    2. Lynch, John G. & Bradlow, Eric T. & Huber, Joel C. & Lehmann, Donald R., 2015. "Reflections on the replication corner: In praise of conceptual replications," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 333-342.
    3. Stenstrom, Eric P. & Saad, Gad & Hingston, Sean T., 2018. "Menstrual cycle effects on prosocial orientation, gift giving, and charitable giving," Journal of Business Research, Elsevier, vol. 84(C), pages 82-88.

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