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Impact of subjective wellbeing on investment behavior

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  • Liu, Wei
  • Li, Wenbo
  • Chen, Yu

Abstract

Subjective wellbeing (SWB) affects individual behavior, including health, decision-making, and investment. Although corporate optimism links to better financial outcomes, the individual SWB–investment behavior remains unclear. This study finds that high SWB sustains risk tolerance, enhances autonomy and managerial skills, and boosts risk-oriented investments. Regression discontinuity analysis shows that SWB above the median drives venture capital behavior, while lower levels do not. These insights suggest strategies to leverage consumer wellbeing for investment, with big data and modeling enhancing the research's significance.

Suggested Citation

  • Liu, Wei & Li, Wenbo & Chen, Yu, 2025. "Impact of subjective wellbeing on investment behavior," Finance Research Letters, Elsevier, vol. 77(C).
  • Handle: RePEc:eee:finlet:v:77:y:2025:i:c:s154461232500337x
    DOI: 10.1016/j.frl.2025.107073
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    References listed on IDEAS

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