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The green premium: How environmental consciousness elevates crowdfunding success

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  • Appio, Francesco
  • Bazgour, Tarik
  • Platania, Federico
  • Toscano Hernandez, Celina

Abstract

This study investigates the impact of environmental orientation on the success of crowdfunding projects, using a comprehensive dataset from Kickstarter. By examining environmental keywords, geographic distribution of backers, and other project characteristics, we find that environmentally oriented projects achieve significantly higher success rates and funding levels. Notably, while sustainability plays a critical role in attracting backers, the combined effect of environmental orientation and a majority of US backers moderates this success. These findings underscore the importance of integrating environmental themes into crowdfunding campaigns and highlight the necessity for tailored strategies that account for geographic preferences.

Suggested Citation

  • Appio, Francesco & Bazgour, Tarik & Platania, Federico & Toscano Hernandez, Celina, 2025. "The green premium: How environmental consciousness elevates crowdfunding success," Finance Research Letters, Elsevier, vol. 74(C).
    • Handle: RePEc:eee:finlet:v:74:y:2025:i:c:s154461232500008x
    DOI: 10.1016/j.frl.2025.106743
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    References listed on IDEAS

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