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Differential game models of advertising competition

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  • Erickson, Gary M.

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  • Erickson, Gary M., 1995. "Differential game models of advertising competition," European Journal of Operational Research, Elsevier, vol. 83(3), pages 431-438, June.
  • Handle: RePEc:eee:ejores:v:83:y:1995:i:3:p:431-438
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    References listed on IDEAS

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    1. Fershtman, Chaim, 1984. "Goodwill and Market Shares in Oligopoly," Economica, London School of Economics and Political Science, vol. 51(23), pages 271-281, August.
    2. Kenneth R. Deal, 1979. "Optimizing Advertising Expenditures in a Dynamic Duopoly," Operations Research, INFORMS, vol. 27(4), pages 682-692, August.
    3. James W. Friedman, 1983. "Advertising and Oligopolistic Equilibrium," Bell Journal of Economics, The RAND Corporation, vol. 14(2), pages 464-473, Autumn.
    4. Gary M. Erickson, 1992. "Empirical Analysis of Closed-Loop Duopoly Advertising Strategies," Management Science, INFORMS, vol. 38(12), pages 1732-1749, December.
    5. Pradeep K. Chintagunta & Naufel J. Vilcassim, 1992. "An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly," Management Science, INFORMS, vol. 38(9), pages 1230-1244, September.
    6. Chaim Fershtman & Vijay Mahajan & Eitan Muller, 1990. "Market Share Pioneering Advantage: A Theoretical Approach," Management Science, INFORMS, vol. 36(8), pages 900-918, August.
    7. Dan Horsky & Karl Mate, 1988. "Dynamic Advertising Strategies of Competing Durable Good Producers," Marketing Science, INFORMS, vol. 7(4), pages 356-367.
    8. Jinn-Tsair Teng & Gerald L. Thompson, 1983. "Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve," Management Science, INFORMS, vol. 29(9), pages 1087-1101, September.
    9. Pradeep K. Chintagunta, 1993. "Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects," Management Science, INFORMS, vol. 39(9), pages 1146-1162, September.
    10. Sorger, Gerhard, 1989. "Competitive dynamic advertising : A modification of the Case game," Journal of Economic Dynamics and Control, Elsevier, vol. 13(1), pages 55-80, January.
    11. Charles S. Tapiero, 1979. "A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty," Management Science, INFORMS, vol. 25(9), pages 907-915, September.
    12. Thepot, Jacques, 1983. "Marketing and investment policies of duopolists in a growing industry," Journal of Economic Dynamics and Control, Elsevier, vol. 5(1), pages 387-404, February.
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    Cited by:

    1. Wang, Qinan & Wu, Zhang, 2001. "A duopolistic model of dynamic competitive advertising," European Journal of Operational Research, Elsevier, vol. 128(1), pages 213-226, January.
    2. Ramla Jarrar & Guiomar Martín-Herrán & Georges Zaccour, 2004. "Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note," Management Science, INFORMS, vol. 50(7), pages 995-1000, July.
    3. Monahan, George E. & Sobel, Matthew J., 1997. "Risk-Sensitive Dynamic Market Share Attraction Games," Games and Economic Behavior, Elsevier, vol. 20(2), pages 149-160, August.
    4. Fan, Ming & Kumar, Subodha & Whinston, Andrew B., 2009. "Short-term and long-term competition between providers of shrink-wrap software and software as a service," European Journal of Operational Research, Elsevier, vol. 196(2), pages 661-671, July.
    5. Lambertini, Luca & Zaccour, Georges, 2015. "Inverted-U aggregate investment curves in a dynamic game of advertising," Economics Letters, Elsevier, vol. 132(C), pages 34-38.
    6. Changying Li & Jianhu Zhang, 2013. "Dynamic Games of R&D Competition in a Differentiated Duopoly," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 169(4), pages 660-679, December.
    7. El Ouardighi, Fouad & Pasin, Federico, 2006. "Quality improvement and goodwill accumulation in a dynamic duopoly," European Journal of Operational Research, Elsevier, vol. 175(2), pages 1021-1032, December.
    8. Jean-Pierre Dubé & Puneet Manchanda, 2005. "Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis," Marketing Science, INFORMS, vol. 24(1), pages 81-95, September.
    9. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
    10. repec:spr:infosf:v:16:y:2014:i:4:d:10.1007_s10796-012-9373-x is not listed on IDEAS

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