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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value

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  • Ma, Ming
  • Li, Zehui
  • Chen, Jinyuan

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  • Ma, Ming & Li, Zehui & Chen, Jinyuan, 2008. "Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value," European Journal of Operational Research, Elsevier, vol. 187(1), pages 313-326, May.
    • Handle: RePEc:eee:ejores:v:187:y:2008:i:1:p:313-326
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    References listed on IDEAS

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    1. Berger, Paul D. & Bechwati, Nada Nasr, 2001. "The allocation of promotion budget to maximize customer equity," Omega, Elsevier, vol. 29(1), pages 49-61, February.
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    Cited by:

    1. Surya, Budhi Arta, 2022. "Conditional multivariate distributions of phase-type for a finite mixture of Markov jump processes given observations of sample path," Journal of Multivariate Analysis, Elsevier, vol. 191(C).
    2. Mehrdad Memarpour & Erfan Hassannayebi & Navid Fattahi Miab & Ali Farjad, 2021. "Dynamic allocation of promotional budgets based on maximizing customer equity," Operational Research, Springer, vol. 21(4), pages 2365-2389, December.
    3. Glady, Nicolas & Baesens, Bart & Croux, Christophe, 2009. "Modeling churn using customer lifetime value," European Journal of Operational Research, Elsevier, vol. 197(1), pages 402-411, August.

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