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Anchoring and cognitive ability

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  • Bergman, Oscar
  • Ellingsen, Tore
  • Johannesson, Magnus
  • Svensson, Cicek

Abstract

We find that the actual willingness to pay for various consumer goods can be manipulated by an uninformative anchor, replicating Ariely et al. (2003). We furthermore demonstrate that the anchoring effect decreases but does not vanish with higher cognitive ability.

Suggested Citation

  • Bergman, Oscar & Ellingsen, Tore & Johannesson, Magnus & Svensson, Cicek, 2010. "Anchoring and cognitive ability," Economics Letters, Elsevier, vol. 107(1), pages 66-68, April.
    • Handle: RePEc:eee:ecolet:v:107:y:2010:i:1:p:66-68
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    References listed on IDEAS

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