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My bibliography Save this articleDesigning an emotional strategy: Strengthening digital channel engagements
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DOI: 10.1016/j.bushor.2016.01.010
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Cited by:
- Crittenden, Andrew B. & Crittenden, Victoria L. & Crittenden, William F., 2019. "The digitalization triumvirate: How incumbents survive," Business Horizons, Elsevier, vol. 62(2), pages 259-266.
- Stefanus Hendriatno & Wilhelmus Hary Susilo, 2019. "The Distinctive - Organization Performance In The Private - Water Treatment Firms: The Conducted Within Employee On Job Satisfaction," Noble International Journal of Business and Management Research, Noble Academic Publsiher, vol. 3(9), pages 118-124, September.
- Paulo Botelho Pires & José Duarte Santos & Pedro Quelhas de Brito & David Nunes Marques, 2022. "Connecting Digital Channels to Consumers’ Purchase Decision-Making Process in Online Stores," Sustainability, MDPI, vol. 14(21), pages 1-21, November.
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Keywords
Design; Emotions; Digital channels; Customer relationships; Digital behavior;All these keywords.
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