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Product quality: An important strategic weapon

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  • Garvin, David A.

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  • Garvin, David A., 1984. "Product quality: An important strategic weapon," Business Horizons, Elsevier, vol. 27(3), pages 40-43.
    • Handle: RePEc:eee:bushor:v:27:y:1984:i:3:p:40-43
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    Cited by:

    1. Juan Beristain, Jose & Zorrilla, Pilar, 2011. "The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 562-574.
    2. Gina Pipoli de Azambuja, 2017. "Variables that affect the purchase intention of Peruvian gastronomy," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 3, September.
    3. Kühl, R., 1999. "Private und öffentliche Qualitätsstandards und die Bedeutung von Information," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 35.
    4. Dubois, Magalie, 2021. "The market for wine quality evaluation: evolution and future perspectives," Working Papers 321855, American Association of Wine Economists.
    5. repec:gdk:wpaper:12 is not listed on IDEAS
    6. Enrique Saravia Vergara, 2015. "Adopción de tecnologías en banca electrónica," Working Papers 15-12, Centro de Investigación, Universidad del Pacífico.
    7. Erlin Trisyulianti & Budhi Prihartono & Made Andriani & Kadarsah Suryadi, 2023. "A conceptual framework for a value‐based sustainability balanced scorecard," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(3), pages 1536-1552, June.
    8. Omrane, Amina, 2022. "The main determinants and effects of product innovation: An exploratory study on the pastry companies of the region of Sfax (in Tunisia)," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    9. Dickinson, Sonia J. & Heath, Tara, 2008. "Cooperative Brand Alliances: How to Generate Positive Evaluations," Australasian marketing journal, Elsevier, vol. 16(2), pages 22-38.
    10. Dawoon Jung & Byung Cho Kim & Myungsub Park & Detmar W. Straub, 2019. "Innovation and Policy Support for Two-Sided Market Platforms: Can Government Policy Makers and Executives Optimize Both Societal Value and Profits?," Information Systems Research, INFORMS, vol. 30(3), pages 1037-1050, September.
    11. Zuniga-Arias, Guillermo & Ruben, Ruerd, 2007. "Variability in Quality and Management Practices in the Mango Supply Chain from Costa Rica," 103rd Seminar, April 23-25, 2007, Barcelona, Spain 9398, European Association of Agricultural Economists.

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