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Beyond the marketing concept


  • Bennett, Roger C.
  • Cooper, Robert G.


No abstract is available for this item.

Suggested Citation

  • Bennett, Roger C. & Cooper, Robert G., 1979. "Beyond the marketing concept," Business Horizons, Elsevier, vol. 22(3), pages 76-83, June.
  • Handle: RePEc:eee:bushor:v:22:y:1979:i:3:p:76-83

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    References listed on IDEAS

    1. Hammer, Michael & Champy, James, 1993. "Reengineering the corporation: A manifesto for business revolution," Business Horizons, Elsevier, vol. 36(5), pages 90-91.
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    Cited by:

    1. Alshahry Abdullah saeed A & Wang Aimin, 2015. "Market Orientation Impact on Radical and Incremental Marketing Innovation: A Study of Saudi Arabia Hospital Marketing Efforts," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(6), pages 101-117, May.
    2. Fritz, Wolfgang & Mundorf, Norbert, 1994. "Market orientation and corporate success: Findings from Germany," Working Papers 94/13, Technische Universität Braunschweig, Institute of Marketing.
    3. Gianluca Vagnani & Michele Simoni, 2016. "Technological uncertainty, market orientation and firms’ economic performance," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2016(2), pages 143-167.
    4. Harirchi, Gouya & Chaminade, Cristina, 2014. "Exploring the Relation Between the Degree of Novelty of Innovations and User–Producer Interaction Across Different Income Regions," World Development, Elsevier, vol. 57(C), pages 19-31.
    5. Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
    6. repec:eee:tefoso:v:120:y:2017:i:c:p:144-162 is not listed on IDEAS
    7. Lynch, J. & Mason, R.J. & Beresford, A.K.C. & Found, P.A., 2012. "An examination of the role for Business Orientation in an uncertain business environment," International Journal of Production Economics, Elsevier, vol. 137(1), pages 145-156.
    8. Harirchi , Gouya & Chaminade , Cristina, 2013. "User-producer interaction and the degree of novelty of innovations: a global perspective," Papers in Innovation Studies 2013/27, Lund University, CIRCLE - Center for Innovation, Research and Competences in the Learning Economy.

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