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The Role of Organizational Culture in Enhancing Innovation Potential. Consequences on the Market Performance of Romanian Firms


  • Cornel Ionescu

    () (Institute of National Economy)


Organizational culture is the profound force that gives power to an organization. Managers influence organizational performance by optimizing processes, improving coordination between departments and between employees, by choosing appropriate strategies. Organizational culture identifies in purpose as a structural component of society, hence the role of the social action instruments and implicit the role of the state. The present article tries to identify the reserves of these entities in growing the market performance of companies in Romania.

Suggested Citation

  • Cornel Ionescu, 2017. "The Role of Organizational Culture in Enhancing Innovation Potential. Consequences on the Market Performance of Romanian Firms," Eastern European Business and Economics Journal, Eastern European Business and Economics Studies Centre, vol. 3(2), pages 162-175.
  • Handle: RePEc:eeb:articl:v:3:y:2017:n:2:p:162-175

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    References listed on IDEAS

    1. George A. Marcoulides & Ronald H. Heck, 1993. "Organizational Culture and Performance: Proposing and Testing a Model," Organization Science, INFORMS, vol. 4(2), pages 209-225, May.
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    4. Frank T. Rothaermel & Andrew M. Hess, 2007. "Building Dynamic Capabilities: Innovation Driven by Individual-, Firm-, and Network-Level Effects," Organization Science, INFORMS, vol. 18(6), pages 898-921, December.
    5. Goschin Zizi & Sandu Steliana & Goschin Georgiana-Gloria, 2014. "New Trends In R&D Disparities Among Eu Countries. A Sigma Convergence Approach," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 463-472, July.
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