IDEAS home Printed from https://ideas.repec.org/a/edt/jsserr/v9y2022i2p54-64.html
   My bibliography  Save this article

The Rambo Msmes Survival Strategy In 5.0 Society Disruption Era

Author

Listed:
  • Febrianur Ibnu Fitroh Sukono Putra

    (Universitas Dian Nuswantoro, Economics and Business, St. Imam Bonjol No. 207, Pendrikan Kidul, Central Semarang, Semarang City, Central Java, 50131, Indonesia)

  • Amron

    (Universitas Dian Nuswantoro, Economics and Business, St. Imam Bonjol No. 207, Pendrikan Kidul, Central Semarang, Semarang City, Central Java, 50131, Indonesia)

  • Diana Aqmala

    (Universitas Dian Nuswantoro, Economics and Business, St. Imam Bonjol No. 207, Pendrikan Kidul, Central Semarang, Semarang City, Central Java, 50131, Indonesia)

  • Awanis Linati Haziroh

    (Universitas Dian Nuswantoro, Economics and Business, St. Imam Bonjol No. 207, Pendrikan Kidul, Central Semarang, Semarang City, Central Java, 50131, Indonesia)

Abstract

The encouragement program of MSMEs to remain competitive in the era of disruption to society 5.0, all technology, and sustainability emphasizes the relevance of business model innovation as the primary basis in managing and improving business competitiveness capabilities. This study explores the "Rambo" MSMEs survival strategy in the 5.0 society disruption era. This type of research is exploratory qualitative research, with the respondents being digital MSMEs enterprises under the assistance of the government through the Cooperatives and MSMEs Service. Data collection techniques use in-depth interviews and non-probability sampling (purposive sampling) following predetermined criteria. The analysis was carried out through data triangulation (data reduction, data presentation, and summarization). Results suggest three substantive conclusions 1) long-term managerial orientation is a key factor in developing a business model in MSMEs, 2) five business model capabilities support, in combination with the management approach, the business model development in established MSMEs, 3) open innovation is a concrete precondition of business model innovation. Therefore, the MSMEs owner needs both to actively consider their management approach towards the business model and develop some key dynamic capabilities in their organizations to implement the business model, an approach also valid for post-Covid-19 management.

Suggested Citation

  • Febrianur Ibnu Fitroh Sukono Putra & Amron & Diana Aqmala & Awanis Linati Haziroh, 2022. "The Rambo Msmes Survival Strategy In 5.0 Society Disruption Era," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 9(2), pages 54-64, December.
    • Handle: RePEc:edt:jsserr:v:9:y:2022:i:2:p:54-64
    DOI: 10.5281/zenodo.7474316
    as

    Download full text from publisher

    File URL: https://sserr.ro/wp-content/uploads/2022/12/sserr-9-2-54-64.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.7474316?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Qamar Farooq & Peihua Fu & Yunhong Hao & Tchamy Jonathan & Yanni Zhang, 2019. "A Review of Management and Importance of E-Commerce Implementation in Service Delivery of Private Express Enterprises of China," SAGE Open, , vol. 9(1), pages 21582440188, January.
    2. Eller, Robert & Alford, Philip & Kallmünzer, Andreas & Peters, Mike, 2020. "Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization," Journal of Business Research, Elsevier, vol. 112(C), pages 119-127.
    3. Eddy Soeryanto Soegoto, 2018. "Effective Enterprise Communication and Learning Attitude in Business Performance: A Case Study on SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 55-68.
    4. Ke Xing & David H. Cropley & Michelle Leanne Oppert & Chanvi Singh, 2021. "Readiness for Digital Innovation and Industry 4.0 Transformation: Studies on Manufacturing Industries in the City of Salisbury," Springer Books, in: Michitaka Kosaka & Jie Wu & Ke Xing & Shiyong Zhang (ed.), Business Innovation with New ICT in the Asia-Pacific: Case Studies, edition 1, chapter 0, pages 155-176, Springer.
    5. Norhanishah Mohamad Yunus, 2021. "The Technology and Knowledge Spillover Effects of FDI on Labour Productivity," GATR Journals jber199, Global Academy of Training and Research (GATR) Enterprise.
    6. Zahra, Shaker A., 2021. "International entrepreneurship in the post Covid world," Journal of World Business, Elsevier, vol. 56(1).
    7. Jill Juergensen & José Guimón & Rajneesh Narula, 2020. "European SMEs amidst the COVID-19 crisis: assessing impact and policy responses," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 47(3), pages 499-510, September.
    8. repec:ers:journl:v:volumexxi:y:2018:i:issue4:p:55-68 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Uma Shankar Yadav & Ravindra Tripathi & Mano Ashish Tripathi & Indrajit Ghosal & Ashish Kumar & Mitu Mandal & Akanksha Singh, 2023. "Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-40, December.
    2. Laura Trueba‐Castañeda & Francisco M. Somohano‐Rodríguez & Begoña Torre‐Olmo, 2024. "Does digitalisation enable small and medium‐sized enterprises to become more sustainable?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4893-4909, September.
    3. Crespo, Nuno Fernandes & Crespo, Cátia Fernandes & Silva, Graça Miranda & Nicola, Maura Bedin, 2023. "Innovation in times of crisis: The relevance of digitalization and early internationalization strategies," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    4. Crespo, Nuno Fernandes & Crespo, Cátia Fernandes & Silva, Graça Miranda, 2024. "Every cloud has a silver lining: The role of business digitalization and early internationalization strategies to overcome cloudy times," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    5. Brieger, Steven A. & Chowdhury, Farzana & Hechavarría, Diana M. & Muralidharan, Etayankara & Pathak, Saurav & Lam, Yan Tong, 2022. "Digitalization, institutions and new venture internationalization," Journal of International Management, Elsevier, vol. 28(4).
    6. Shuijing Jie & Deeksha Singh & Hongjia Ma & Chenwei Li, 2025. "Chinese early internationalizing firms: A review and research agenda," Asia Pacific Journal of Management, Springer, vol. 42(1), pages 481-501, March.
    7. Vanya Stoyanova, 2022. "Statistical Indicators for Measuring and Reporting the Digitalization of Small Enterprises," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(2), pages 90-96, August.
    8. Esam Salamah & Ahmad Alzubi & Azmiye Yinal, 2023. "Unveiling the Impact of Digitalization on Supply Chain Performance in the Post-COVID-19 Era: The Mediating Role of Supply Chain Integration and Efficiency," Sustainability, MDPI, vol. 16(1), pages 1-28, December.
    9. Manuel Bagcat & Melecio A. Sy Jr., 2023. "Entrepreneurial Experiences on Food Business Recovery amidst the Pandemic: A Transcendental Phenomenology," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(12), pages 217-232, December.
    10. Wang, Xiangyang & Liu, Zhiyi & Li, Jiamin & Lei, Xuefei, 2023. "How organizational unlearning leverages digital process innovation to improve performance: The moderating effects of smart technologies and environmental turbulence," Technology in Society, Elsevier, vol. 75(C).
    11. Qamar Farooq & Jie Hao & Xuan Liu & Di Xiao & Yunhong Hao, 2020. "Social and environmental development: Fresh concepts and soft measures towards sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1796-1803, November.
    12. Diego A. B. Marconatto & Gaspar A. Peixoto & Emidio G. Teixeira & Adelar Fochezatto, 2022. "Women on the Front Line: The Growth of SMEs during Crises," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
    13. Wu, Chia-Hung & Chou, Che-Wei & Chien, Chen-Fu & Lin, Yun-Siang, 2024. "Digital transformation in manufacturing industries: Effects of firm size, product innovation, and production type," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
    14. Zhang, Haiyan & Dong, Shizheng, 2023. "Digital transformation and firms' total factor productivity: The role of internal control quality," Finance Research Letters, Elsevier, vol. 57(C).
    15. Jehangir Khan & Alessio Ishizaka & Sachin Kumar Mangla, 2025. "Assessing risk of supply chain disruption due to COVID-19 with fuzzy VIKORSort," Annals of Operations Research, Springer, vol. 346(2), pages 1127-1152, March.
    16. Fu Xin & Huimiao Yu & Xuan Dong & Chunhua Chen, 2025. "When the customers comes to you: mobile apps and corporate investment efficiency," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-18, December.
    17. Joana Costa, 2022. "Internationalization Strategies at a Crossroads: Family Business Market Diffusion in the Post-COVID Era," Economies, MDPI, vol. 10(7), pages 1-24, July.
    18. Ambroziak Adam A., 2022. "Forms of COVID-19 state aid by beneficiary size in Poland in 2020," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 58(1), pages 44-63, March.
    19. Haider Alvi, Farzad & Ulrich, Klaus, 2023. "Innovation finance ecosystems for entrepreneurial firms: A conceptual model and research propositions," Journal of Business Research, Elsevier, vol. 156(C).
    20. Madari, Zoltán & Hartvig, Áron Dénes & Pap, Áron & Wimmer, Ágnes & Oroszné Csesznák, Anita, 2023. "A digitalizáció hatása a vállalati hozzáadott értékre Magyarországon [The effect of digitalization on corporate added value in Hungary]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(6), pages 672-689.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:edt:jsserr:v:9:y:2022:i:2:p:54-64. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan Valeriu Voinea (email available below). General contact details of provider: http://cis01.central.ucv.ro/litere/cadr_juridic/departament_comunicare_jurnalism_stiinte_ale_educatiei/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.