IDEAS home Printed from https://ideas.repec.org/a/bco/mbrqaa/v31y2024p18-30.html
   My bibliography  Save this article

The Impact of Emerging Technologies on Digital Transformation in Small and Medium Enterprises

Author

Listed:
  • Teuta Veseli-Kurtishi

    (South East European University, Macedonia)

  • Blerta Abazi Chaushi

    (Faculty of Business and Economics, South East European University, North Macedonia)

Abstract

In the rapidly developing digital transformation landscape, small and medium companies in North Macedonia face the challenges and opportunities created by new technologies. This study explores the multifaceted impact of these technologies on the digital transformation journey of SMEs in RNM. Using a qualitative research approach, data were collected through surveys from a diverse range of small and medium companies across different sectors. The results of the research show that companies in North Macedonia have considered the benefits of digital marketing and digital communication, and a modest statistical increase is observed in the relevant tools such as web communication, digital sales of products/services (e-commerce), sponsored advertising and other forms of digital marketing. However, in addition to the positive trend of digital transformation of companies, we are still at the beginning of adaptation. More and more small companies are expected to progress in the digitalization process. This study underscores the importance of continued support and investment in digital infrastructure and education to facilitate the ongoing digital transformation of SMEs in North Macedonia. By addressing the current challenges and harnessing the opportunities presented by emerging technologies, these companies can achieve sustainable growth and contribute to the broader digital economy in the region.

Suggested Citation

  • Teuta Veseli-Kurtishi & Blerta Abazi Chaushi, 2024. "The Impact of Emerging Technologies on Digital Transformation in Small and Medium Enterprises," European Journal of Studies in Management and Business, EUROKD, vol. 31, pages 18-30.
    • Handle: RePEc:bco:mbrqaa::v:31:y:2024:p:18-30
    DOI: 10.32038/mbrq.2024.31.02
    as

    Download full text from publisher

    File URL: https://api.eurokd.com/Uploads/Article/1290/mbrq.2024.31.02.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.32038/mbrq.2024.31.02?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Eller, Robert & Alford, Philip & Kallmünzer, Andreas & Peters, Mike, 2020. "Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization," Journal of Business Research, Elsevier, vol. 112(C), pages 119-127.
    2. Seyedeh Zahra Zamani, 2022. "Small and Medium Enterprises (SMEs) facing an evolving technological era: a systematic literature review on the adoption of technologies in SMEs," European Journal of Innovation Management, Emerald Group Publishing Limited, vol. 25(6), pages 735-757, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chwiłkowska-Kubala, Anna & Cyfert, Szymon & Malewska, Kamila & Mierzejewska, Katarzyna & Szumowski, Witold, 2023. "The impact of resources on digital transformation in energy sector companies. The role of readiness for digital transformation," Technology in Society, Elsevier, vol. 74(C).
    2. Kun Wang & Bing Chen & Yuhong Li, 2024. "Technological, process or managerial innovation? How does digital transformation affect green innovation in industrial enterprises?," Economic Change and Restructuring, Springer, vol. 57(1), pages 1-32, February.
    3. Danuta Szwajca & Alina Rydzewska, 2025. "Effects and Determinants of Implementing Digital Customer Service Tools in Polish SMEs," Sustainability, MDPI, vol. 17(3), pages 1-27, January.
    4. Broccardo, Laura & Tenucci, Andrea & Agarwal, Reeti & Alshibani, Safiya Mukhtar, 2024. "Steering digitalization and management control maturity in small and medium enterprises (SMEs)," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
    5. Daniela Ioniță & Ion Alexandru Olteanu, 2023. "SME and digital transformation: a dream too far?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 7-16, April.
    6. Li, Ganglei & Shao, Yunfei, 2023. "How do top management team characteristics affect digital orientation? Exploring the internal driving forces of firm digitalization," Technology in Society, Elsevier, vol. 74(C).
    7. Jianhua Zhu & Julien S. Baker & Zhiting Song & Xiao-Guang Yue & Wenqi Li, 2023. "Government regulatory policies for digital transformation in small and medium-sized manufacturing enterprises: an evolutionary game analysis," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-18, December.
    8. Zhou, Dan & Kautonen, Mika & Dai, Weiqi & Zhang, Hui, 2021. "Exploring how digitalization influences incumbents in financial services: The role of entrepreneurial orientation, firm assets, and organizational legitimacy," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    9. Guoen Xia & Zenghui Yu & Xuwu Peng, 2023. "How Does Enterprise Digital Transformation Affect Total Factor Productivity? Based on the Information Intermediary Role of Analysts’ Attention," Sustainability, MDPI, vol. 15(11), pages 1-22, May.
    10. Clemente-Almendros, Jose Antonio & Nicoara-Popescu, Dorina & Pastor-Sanz, Ivan, 2024. "Digital transformation in SMEs: Understanding its determinants and size heterogeneity," Technology in Society, Elsevier, vol. 77(C).
    11. Yuchong Hu & Yifan Pan & Miao Yu & Peishen Chen, 2024. "Navigating Digital Transformation and Knowledge Structures: Insights for Small and Medium-Sized Enterprises," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 16311-16344, December.
    12. Chen Ren & Sang-Joon Lee & Chenxi Hu, 2023. "Digitalization Improves Enterprise Performance: New Evidence by Text Analysis," SAGE Open, , vol. 13(2), pages 21582440231, May.
    13. Zhu, Yongyi & Yu, Di, 2024. "Digital transformation and firms’ bargaining power: Evidence from China," Journal of Business Research, Elsevier, vol. 183(C).
    14. Annarelli, Alessandro & Battistella, Cinzia & Nonino, Fabio & Parida, Vinit & Pessot, Elena, 2021. "Literature review on digitalization capabilities: Co-citation analysis of antecedents, conceptualization and consequences," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    15. Uma Shankar Yadav & Ravindra Tripathi & Mano Ashish Tripathi & Indrajit Ghosal & Ashish Kumar & Mitu Mandal & Akanksha Singh, 2023. "Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-40, December.
    16. Marie-Anne Le-Dain & Lamiae Benhayoun & Judy Matthews & Marine Liard, 2023. "Barriers and opportunities of digital servitization for SMEs: the effect of smart Product-Service System business models," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 359-393, March.
    17. Kotiranta, Annu & Puumalainen, Kaisu & Sjögren, Helena & Dana, Léo-Paul, 2024. "Digitalization as a growth driver for social enterprises," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
    18. Wu, Kai & Lu, Yufei, 2023. "Corporate digital transformation and financialization: Evidence from Chinese listed firms," Finance Research Letters, Elsevier, vol. 57(C).
    19. Wei, Shuang & Liu, Weihua & Choi, Tsan-Ming & Dong, Jing-xin & Long, Shangsong, 2024. "The influence of key components and digital technologies on manufacturer's choice of innovation strategy," European Journal of Operational Research, Elsevier, vol. 315(3), pages 1210-1220.
    20. Bürgel, Tobias R. & Hiebl, Martin R.W. & Pielsticker, David I., 2023. "Digitalization and entrepreneurial firms' resilience to pandemic crises: Evidence from COVID-19 and the German Mittelstand," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bco:mbrqaa::v:31:y:2024:p:18-30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sara Gunen (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.