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The Impact of Emerging Technologies on Digital Transformation in Small and Medium Enterprises

Author

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  • Teuta Veseli-Kurtishi

    (South East European University, Macedonia)

  • Blerta Abazi Chaushi

    (Faculty of Business and Economics, South East European University, North Macedonia)

Abstract

In the rapidly developing digital transformation landscape, small and medium companies in North Macedonia face the challenges and opportunities created by new technologies. This study explores the multifaceted impact of these technologies on the digital transformation journey of SMEs in RNM. Using a qualitative research approach, data were collected through surveys from a diverse range of small and medium companies across different sectors. The results of the research show that companies in North Macedonia have considered the benefits of digital marketing and digital communication, and a modest statistical increase is observed in the relevant tools such as web communication, digital sales of products/services (e-commerce), sponsored advertising and other forms of digital marketing. However, in addition to the positive trend of digital transformation of companies, we are still at the beginning of adaptation. More and more small companies are expected to progress in the digitalization process. This study underscores the importance of continued support and investment in digital infrastructure and education to facilitate the ongoing digital transformation of SMEs in North Macedonia. By addressing the current challenges and harnessing the opportunities presented by emerging technologies, these companies can achieve sustainable growth and contribute to the broader digital economy in the region.

Suggested Citation

  • Teuta Veseli-Kurtishi & Blerta Abazi Chaushi, 2024. "The Impact of Emerging Technologies on Digital Transformation in Small and Medium Enterprises," European Journal of Studies in Management and Business, EUROKD, vol. 31, pages 18-30.
    • Handle: RePEc:bco:mbrqaa::v:31:y:2024:p:18-30
    DOI: 10.32038/mbrq.2024.31.02
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    References listed on IDEAS

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    1. Eller, Robert & Alford, Philip & Kallmünzer, Andreas & Peters, Mike, 2020. "Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization," Journal of Business Research, Elsevier, vol. 112(C), pages 119-127.
    2. Seyedeh Zahra Zamani, 2022. "Small and Medium Enterprises (SMEs) facing an evolving technological era: a systematic literature review on the adoption of technologies in SMEs," European Journal of Innovation Management, Emerald Group Publishing Limited, vol. 25(6), pages 735-757, April.
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