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Why do pirates buy music online? An empirical analysis on a sample of college students

Author

Listed:
  • Grazia Cecere

    () (Telecom Ecole de Management, Institut Mines-Télécom and Université Paris 11, ADIS.)

  • Nicoletta Corrocher

    () (KITeS, Bocconi University)

  • Fabio Scarica

    () (Vodafone)

Abstract

Despite a considerable amount of theoretical and empirical research in industrial organisation literature on the relationship between piracy, music sales and their antecedents, a significant gap exists for what concerns the linkage between digital music piracy and the recent success of online music stores (OMS). Our aim is to investigate the motivations behind digital music purchases on a population of college students who are music pirates. In doing so, we rely upon an original dataset from a survey carried out in 2010 on a population of university students, who are pirates. The results show that the likelihood that pirates buy digital music from an OMS is positively related to the level of Information & Communication Technologies (ICT) skills of the respondents, including the experience in online purchases, and to the individual interest in music.

Suggested Citation

  • Grazia Cecere & Nicoletta Corrocher & Fabio Scarica, 2012. "Why do pirates buy music online? An empirical analysis on a sample of college students," Economics Bulletin, AccessEcon, vol. 32(4), pages 2955-2968.
  • Handle: RePEc:ebl:ecbull:eb-12-00580
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    File URL: http://www.accessecon.com/Pubs/EB/2012/Volume32/EB-12-V32-I4-P284.pdf
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    References listed on IDEAS

    as
    1. Connolly, Marie & Krueger, Alan B., 2006. "Rockonomics: The Economics of Popular Music," Handbook of the Economics of Art and Culture, Elsevier.
    2. Regner, Tobias, 2015. "Why consumers pay voluntarily: Evidence from online music," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 57(C), pages 205-214.
    3. Stan J. Liebowitz, 2005. "Economists Examine File-Sharing and Music Sales," Industrial Organization 0505001, EconWPA.
    4. Regner, Tobias & Barria, Javier A., 2009. "Do consumers pay voluntarily? The case of online music," Journal of Economic Behavior & Organization, Elsevier, vol. 71(2), pages 395-406, August.
    5. David Bounies & Marc Bourreau & Patrick Waelbroeck, 2007. "Pirates or Explorers ?Analysis of Music Consumption in French Graduate Schools," Brussels Economic Review, ULB -- Universite Libre de Bruxelles, vol. 50(2), pages 167-192.
    6. Andrew Leyshon, 2001. "Time - space (and digital) compression: software formats, musical networks, and the reorganisation of the music industry," Environment and Planning A, Pion Ltd, London, vol. 33(1), pages 49-77, January.
    7. Mortimer, Julie Holland & Nosko, Chris & Sorensen, Alan, 2012. "Supply responses to digital distribution: Recorded music and live performances," Information Economics and Policy, Elsevier, vol. 24(1), pages 3-14.
    8. Sana El Harbi & Gilles Grolleau & Insaf Bekir, 2014. "Substituting piracy with a pay-what-you-want option: does it make sense?," European Journal of Law and Economics, Springer, vol. 37(2), pages 277-297, April.
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    Cited by:

    1. Aguiar, Luis & Martens, Bertin, 2016. "Digital music consumption on the Internet: Evidence from clickstream data," Information Economics and Policy, Elsevier, vol. 34(C), pages 27-43.

    More about this item

    Keywords

    music piracy; digital music; online music store;

    JEL classification:

    • D0 - Microeconomics - - General
    • L8 - Industrial Organization - - Industry Studies: Services

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