Do Americans Desire Homogeneity? Evidence from Names from 1900-2000
There has been a dramatic increase in market concentration in the retail sector in the United States. Although it is typically assumed that standard supply-side forces of returns to scale are behind this trend, it is also possible that demand-side forces have played a role, i.e., that consumers desire homogeneity. This paper evaluates the American demand for homogeneity as exhibited in parental naming choices over the century from 1900-2000. The evidence does not support the hypothesis of increasing demand for homogeneity in the U.S.
Volume (Year): 4 (2005)
Issue (Month): 9 ()
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- Roland G. Fryer & Steven D. Levitt, 2004.
"The Causes and Consequences of Distinctively Black Names,"
The Quarterly Journal of Economics,
Oxford University Press, vol. 119(3), pages 767-805.
- Roland G. Fryer & Steven D. Levitt, 2003. "The Causes and Consequences of Distinctively Black Names," NBER Working Papers 9938, National Bureau of Economic Research, Inc.
- George A. Akerlof & Rachel E. Kranton, 2000. "Economics and Identity," The Quarterly Journal of Economics, Oxford University Press, vol. 115(3), pages 715-753. Full references (including those not matched with items on IDEAS)
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