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The Influence Of Transparency Of University Social Responsibility In The Creation Of Reputation

Author

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  • BARAIBAR DIEZ, Elisa
  • LUNA SOTORRÍO, Ladislao

Abstract

The asymmetry of information in the economy is a problem that difficult how to address the contribution of the university social responsibility (USR) in the creation of reputation, which is generated not by the social activity of the university but by the transparency of that activity.This study analyzes by a multiple linear regression model the creation of reputation, measured by the position in Ranking Web of World Universities, using social activity and transparency of the 74 Spanish universities. Results allow to say that it is the consistency between the elements of communication, as well as the integrity, accuracy and appropriateness of the message which increases the creation of reputation, not the volume of the social activity and social information disclosed.

Suggested Citation

  • BARAIBAR DIEZ, Elisa & LUNA SOTORRÍO, Ladislao, 2012. "The Influence Of Transparency Of University Social Responsibility In The Creation Of Reputation," Regional and Sectoral Economic Studies, Euro-American Association of Economic Development, vol. 12(3).
    • Handle: RePEc:eaa:eerese:v:12:y2012:i:3_2
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    References listed on IDEAS

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    2. Amy J. Hillman & Gerald D. Keim, 2001. "Shareholder value, stakeholder management, and social issues: what's the bottom line?," Strategic Management Journal, Wiley Blackwell, vol. 22(2), pages 125-139, February.
    3. Alford, A & Jones, J & Leftwich, R & Zmijewski, M, 1993. "The Relative Informativeness Of Accounting Disclosures In Different Countries," Journal of Accounting Research, Wiley Blackwell, vol. 31, pages 183-223.
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    Cited by:

    1. Andrei-Razvan CRISAN, 2016. "An Assessment Of The Transparency Level In Romanian Public Universities," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 83-91, December.

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    More about this item

    Keywords

    Transparency; University Social Responsibility; Reputation;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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