Understanding Determinants of Organic Food Consumption: Turkey Example

The demand for organic products is growing, however in Turkey although the interest to organic products has grown; the growth of demand is relatively low. So it is important for producers of organic products to understand who the organic customers are, and what are their attitudes and behaviors regarding organic food products as well as why people do not prefer them. This is the main aim of this article. This study presents the results of a survey regarding consumer perceptions of organic foods in Turkey. The survey was conducted to determine consumer attitudes towards organic foods and the reasons for consumption or non-consumption of organic foods. A total of 882 consumers that makes food shopping for their families, living in Izmir participated the research. The results of the survey revealed that health issue is an important consideration in the consumption of organic products, however respondents stated that they find organic products expensive and hard to find everywhere, and they have some doubts about the reliability of the organic foods. Also five types of behaviour regarding organic food consumption behavior have been identified. The findings have practical implications especially for governments. More support and education should be given to organic producers so that supply of organic food products would increase, and there should be strict control on those products as to reduce consumers’ negative attitudes.