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The Systemic Products as a Source of Competitive Advantage on Healthcare Sector Example. Part II

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  • Izabela SZTANGRET

    (University of Economics in Katowice, Faculty of Market Policy and Marketing Management, Poland)

  • Justyna MATYSIEWICZ

    (University of Economics in Katowice, Faculty of Market Policy and Marketing Management, Poland)

Abstract

In the healthcare sector, different healthcare providers, such as home care, primary care, pharmacies and hospital clinics but also a financial institution, collaborate in order to increase values for patients, such as better health state, more complex services, high quality of services, and increased feeling of safety. By creating a value, flexible networks health care providers and additional actors create value through collaboration. The purpose of this article is to identify the specific character of systemic healthcare product, created in synergy relations of medical enntities in the area of new way of meeting customers’ needs. Critical analysis of literature in the field of studied category is conducted in the article; furthermore qualitative method of empirical studies (case study) and quantitative (online questionnaire) is applied for practical illustration of described processes and phenomena. The article is a second part of the stud.

Suggested Citation

  • Izabela SZTANGRET & Justyna MATYSIEWICZ, 2015. "The Systemic Products as a Source of Competitive Advantage on Healthcare Sector Example. Part II," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 75-81.
    • Handle: RePEc:ddj:fseeai:y:2015:i:3:p:75-81
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    References listed on IDEAS

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    1. Holbrook, Morris B., 2005. "Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection," Journal of Business Research, Elsevier, vol. 58(1), pages 45-61, January.
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