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Achieving the next level of Growth through Competitive Intelligence Practices:An Exploratory Study of Romanian Offshore Technology Service Providers


  • Mukta SAMTANI

    () (University of Pune, India)

  • Alexandru CAPATINA

    () (Faculty of Economics and Business Administration, Dunarea de Jos University of Galati, Romania)


The paper explores the tool of Competitive Intelligence (CI) as an effective method of building one’s capability and focus and illustrates the benefits of gathering competitive intelligence by applying it on the top technology services firms in India. These results are then analysed in the light of the responses to the questionnaire administered to the selected three Romanian Offshore technology services providers. The study revolves around the key assumption that there is a set of factors common to all industry players whether in India or Romania, so it would be vital to collect information about how do these global competitors perceive their external environment and what strategies are they planning to adopt in order to grow in these competitive scenario. Given the growth targets set by these Romanian firms over the next five years and given the fact that there is no formal practice of gathering CI, the study recommends strategies for these Romanian players and builds a case for developing a Competitive Intelligence Plan by these firms in order to make the most of their capabilities and stay competitive

Suggested Citation

  • Mukta SAMTANI & Alexandru CAPATINA, 2012. "Achieving the next level of Growth through Competitive Intelligence Practices:An Exploratory Study of Romanian Offshore Technology Service Providers," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 15-20.
  • Handle: RePEc:ddj:fseeai:y:2012:i:3:p:15-20

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    References listed on IDEAS

    1. Suma S. Athreye, 2005. "The Indian software industry and its evolving service capability," Industrial and Corporate Change, Oxford University Press, vol. 14(3), pages 393-418, June.
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    More about this item


    Strategy; Competitive Intelligence; Offshore Technology Services; India; Romania;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O41 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - One, Two, and Multisector Growth Models


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