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Use of Spike Models in Measuring Consumers' Willingness to Pay for Non-GM Oil

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  • Hu, Wuyang

Abstract

In this paper, Chinese consumers' preferences and their willingness to pay (WTP) for non-genetically modified (GM) vegetable oil were elicited by a payment card approach. In addition to the conventional model, spike models, which were originally developed to evaluate public goods, were adopted in this paper. These spike models recognize the possibility of zero WTP and provide opportunities to analyze two correlated decision stages: whether to pay a premium for non-GM oil and how much the premium is. Results show that consumers behaved consistently in the two decision stages and there is a premium associated with non-GM oil.

Suggested Citation

  • Hu, Wuyang, 2006. "Use of Spike Models in Measuring Consumers' Willingness to Pay for Non-GM Oil," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 38(3), pages 525-538, December.
    • Handle: RePEc:cup:jagaec:v:38:y:2006:i:03:p:525-538_02
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    1. Wei, Xiaohan & Chen, Xuqi & Gao, Zhifeng & Jensen, Kimberly L. & Yu, Tun-Hsiang & DeLong, Karen L., 2020. "The Reference Price Effect on Willingness-to-Pay Estimates: Evidence from Eco-labeled Food Products," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304573, Agricultural and Applied Economics Association.
    2. Tian, Xu & Yu, Xiaohua & Holst, Rainer, 2011. "Applying the payment card approach to estimate the WTP for green food in China," IAMO Forum 2011: Will the "BRICs Decade" Continue? – Prospects for Trade and Growth 23, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO).
    3. Jian Li & Ping Qing & Wuyang Hu & Minglai Li, 2022. "Contract farming, community effect, and farmer valuation of biofortified crop varieties in China: The case of high‐zinc wheat," Review of Development Economics, Wiley Blackwell, vol. 26(2), pages 1035-1055, May.
    4. Rong-Chang Jou & Tzu-Ying Chen, 2015. "Willingness to Pay of Air Passengers for Carbon-Offset," Sustainability, MDPI, vol. 7(3), pages 1-15, March.
    5. Jou, Rong-Chang & Chen, Yi-Wen, 2013. "Drivers’ acceptance of delay time at different levels of service at signalised intersections," Transportation Research Part A: Policy and Practice, Elsevier, vol. 58(C), pages 54-66.
    6. Penn, Jerrod & Hu, Wuyang & Ye, Tao, 2024. "Efficacy of hypothetical bias mitigation techniques: A cross-country comparison," Journal of Environmental Economics and Management, Elsevier, vol. 125(C).
    7. Glenk, Klaus & Fischer, Anke, 2010. "Insurance, prevention or just wait and see? Public preferences for water management strategies in the context of climate change," Ecological Economics, Elsevier, vol. 69(11), pages 2279-2291, September.
    8. Rong-Chang Jou & Yuan-Chan Wu & Ke-Hong Chen, 2011. "Analysis of the environmental benefits of a motorcycle idling stop policy at urban intersections," Transportation, Springer, vol. 38(6), pages 1017-1033, November.
    9. Dmitriy Li & Meenakshi Rishi & Jeong Hwan Bae, 2023. "Regional Differences in Willingness to Pay for Mitigation of Air Pollution from Coal-Fired Power Plants in South Korea," Sustainability, MDPI, vol. 15(24), pages 1-17, December.
    10. Samuel D. Zapata & Xavier A. Villavicencio & Thiago G. Marconi & Carlos A. Avila, 2025. "Using Sensory Analysis and Stated Preference Valuation to Assess the Willingness to Pay for Fresh Tomato Attributes," Agribusiness, John Wiley & Sons, Ltd., vol. 41(4), pages 1067-1079, October.
    11. Jerrod Penn & Wuyang Hu & Hannah J. Penn, 2019. "Support for Solitary Bee Conservation among the Public versus Beekeepers," American Journal of Agricultural Economics, John Wiley & Sons, vol. 101(5), pages 1386-1400, October.
    12. Jie Feng & Jian Li & Wuyang Hu & Gucheng Li, 2022. "Public Interest, Risk, Trust, and Personal Protective Equipment Purchase and Usage: Face Masks Amid the COVID-19 Pandemic," IJERPH, MDPI, vol. 19(9), pages 1-16, May.
    13. Bigerna, Simona & Choudhary, Piyush & Kumar Jain, Nikunj & Micheli, Silvia & Polinori, Paolo, 2022. "Avoiding unanticipated power outages: households’ willingness to pay in India," MPRA Paper 114160, University Library of Munich, Germany.
    14. Jou, Rong-Chang & Huang, Guei-Lang, 2014. "Willingness to pay price for tolls and on-board units for short-distance freeway users who normally avoid toll boots," Transport Policy, Elsevier, vol. 31(C), pages 10-18.
    15. Jou, Rong-Chang & Chiou, Yu-Chiun & Chen, Ke-Hong & Tan, Hao-I, 2012. "Freeway drivers’ willingness-to-pay for a distance-based toll rate," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(3), pages 549-559.
    16. Kuo, Chung-Wei & Jou, Rong-Chang, 2017. "Willingness to pay for airlines’ premium economy class: The perspective of passengers," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 134-142.
    17. Mirzobobo Yormirzoev & Ramona Teuber & Daniil Baranov, 2018. "Is Tajikistan a Potential Market for Genetically Modified Potatoes?," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(1), pages 216-226.
    18. SuZanne Troske & Stephanie Waters & James Allen & Alison Davis & C. Jill Stowe, 2019. "Central Kentuckians’ Willingness to Pay for Horse Farm Preservation," Sustainability, MDPI, vol. 11(19), pages 1-15, September.
    19. Rong-Chang Jou . & Ke-Hong Chen, 2015. "How Much Will I Pay for Freeway Real-Time Traffic Information?," Sustainability, MDPI, vol. 7(10), pages 1-12, September.
    20. Gelo, Dambala & Turpie, Jane, 2021. "Bayesian analysis of demand for urban green space: A contingent valuation of developing a new urban park," Land Use Policy, Elsevier, vol. 109(C).
    21. Li Zhou & Jie Sun & Wuyang Hu & Yu Zhang, 2023. "Asset Smoothing and Consumption Smoothing: Disaster‐coping Strategies in Noncontiguous and Contiguous Destitute Areas," China & World Economy, Institute of World Economics and Politics, Chinese Academy of Social Sciences, vol. 31(2), pages 223-250, March.
    22. Jintao Zhan & Yubei Ma & Wuyang Hu & Chao Chen & Qinan Lu, 2022. "Enhancing rural income through public agricultural R&D: Spatial spillover and infrastructure thresholds," Review of Development Economics, Wiley Blackwell, vol. 26(2), pages 1083-1107, May.

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