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La competitividad turística. Una aproximación desde el Departamento de Boyacá, Colombia

Author

Listed:
  • Serrano-Amado, Ana Milena

    (Universidad Pedagógica y Tecnológica de Colombia)

  • Montoya-Restrepo, Luz Alexandra

    (Universidad Nacional de Colombia)

  • Amado-Cely, Nidia Paola

    (Universidad Pedagógica y Tecnológica de Colombia)

Abstract

El turismo es un sector económico fuerte en la economía mundial que genera beneficios económicos importantes para los países. Este artículo es resultado de la investigación desarrollada por el grupo CERES. El objetivo de la investigación se centró en la revisión de diferentes modelos de competitividad turística para implementarlos en la Provincia de Sugamuxi, centro de la investigación. Para llegar al cumplimiento de los objetivos, se planteó una metodología cualitativa con un método de análisis documental para destacar los estudios y modelos de competitividad más relevantes para la implementación; lo que generó la aplicación del modelo de Crouch y Ritchie (1999); se identificaron los factores más impactantes para la región. Dentro de los resultados se muestran las fortalezas como el tipo de turismo natural que se genera y dentro de las debilidades la falta de asociación por parte de los actores que intervienen en el sector turístico, encontrando como grandes retos la infraestructura, la información, organización y lazos del mercado, estas debilidades se tienen que mejorar puesto que el sector turístico se está proyectando como clase mundial.

Suggested Citation

  • Serrano-Amado, Ana Milena & Montoya-Restrepo, Luz Alexandra & Amado-Cely, Nidia Paola, 2021. "La competitividad turística. Una aproximación desde el Departamento de Boyacá, Colombia," Revista Tendencias, Universidad de Narino, vol. 22(1), pages 226-253, January.
    • Handle: RePEc:col:000520:018615
    DOI: 10.22267/rtend.202102.162
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    References listed on IDEAS

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    4. Lall, Sanjaya, 2001. "Competitiveness Indices and Developing Countries: An Economic Evaluation of the Global Competitiveness Report," World Development, Elsevier, vol. 29(9), pages 1501-1525, September.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    competencia; desempeño; estrategia; productividad; turismo;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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