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Tourism destination competitiveness and online reputation: conceptualization and literature framework analysis

Author

Listed:
  • Jelena Komšić

    (Faculty of Tourism and Hospitality Management, Opatija, University of Rijeka, Croatia)

  • Jelena Dorčić

    (Faculty of Tourism and Hospitality Management, Opatija, University of Rijeka, Croatia)

Abstract

Purpose – Online public opinions, using various forms of social media, create huge challenges for the tourism industry. Significant theoretical findings are found concerning the impact of online reputation on tourism destination competitiveness. Theoretical and empirical studies have shown that online reviews and subjective experiences of travelers who have visited a specific tourist destination substantially affect visits to a destination. The purpose of this paper is to explore the concept of tourism destination competitiveness and online reputation. Findings – Findings of this study are based on the development of the scientific thought of the concepts of online reputation and tourism destination competitiveness. An analysis of journals and articles published in leading tourism and hospitality journals searched by using the keywords “competitiveness” and “reputation” showed that only 14 full-length articles on “reputation” were found relevant to the review. In terms of “competitiveness”, a total of 87 full-length articles related to tourism and hospitality were found in the main academic search database. Contribution – The paper contributes to the existing literature of tourism destination competitiveness and online reputation with its theoretical presentation. It is expected that this research will make an important contribution by identifying research gaps and providing challenging directions for future research.

Suggested Citation

  • Jelena Komšić & Jelena Dorčić, 2016. "Tourism destination competitiveness and online reputation: conceptualization and literature framework analysis," Tourism and Hospitality Industry 12, University of Rijeka, Faculty of Tourism and Hospitality Management.
    • Handle: RePEc:tho:iscthi:12
    as

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    File URL: https://www.fthm.uniri.hr/files/Kongresi/THI/Papers/2016/THI_April2016_144to157.pdf
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    References listed on IDEAS

    as
    1. Mohd Hafiz Hanafiah & Mohamad Abdullah Hemdi & Ismail Ahmad, 2016. "Tourism destination competitiveness," Tourism Economics, , vol. 22(3), pages 629-636, June.
    2. Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
    3. Kao, Chiang & Wu, Wann-Yih & Hsieh, Wen-Jen & Wang, Tai-Yue & Lin, Chinho & Chen, Liang-Hsuan, 2008. "Measuring the national competitiveness of Southeast Asian countries," European Journal of Operational Research, Elsevier, vol. 187(2), pages 613-628, June.
    4. Lall, Sanjaya, 2001. "Competitiveness Indices and Developing Countries: An Economic Evaluation of the Global Competitiveness Report," World Development, Elsevier, vol. 29(9), pages 1501-1525, September.
    5. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    tourism destination competitiveness; online reputation; online reviews; tourism and hospitality; literature review;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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