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Desarrollo regional y sustentabilidad: turismo cultural en la región sur de Jalisco

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  • José G. Vargas Hernández

    ()

Abstract

Este estudio tiene como objetivo analizar el potencial del turismo cultural en los municipios que conforman la región 6 del Estado de Jalisco, territorialmente delimitados en el Sur de Jalisco. En primera instancia, se identifica la demanda de turismo cultural para conocer el perfil del turista cultural bajo los supuestos de que ellos tienden a viajar distancias más largas que la mayoría de los viajeros. Se estudian sus motivaciones y satisfacciones con el fin de establecer el potencial de mercado de acuerdo con las características del mercado meta en la región Sur de Jalisco. Cualquier operación de las empresas de turismo cultural requiere el diagnóstico estratégico, lo que explica el uso del análisis FODA como una herramienta para la planificación estratégica de estas. Por último, se proponen algunas estrategias de desarrollo del turismo cultural en esta región del Sur de Jalisco. ****** This study aims to analyze the potential of cultural tourism in the municipalities of Region 6 of the State of Jalisco, territorially delimited in the south of Jalisco. In first instance, it identifies cultural tourism demand for cultural tourist profile under the assumptions that tourists especially motivated by culture tend to travel longer distances than most tourists. It study the motivations and satisfactions of cultural tourists in order to establish the market potential according to the characteristics of the target market in the southern region of Jalisco. Any operation of cultural tourism companies requires strategic diagnosis, which explains the use of SWOT analysis as a tool for strategic planning of cultural tourism enterprises. Finally, it is proposed some strategies for development of cultural tourism in the South region of Jalisco.

Suggested Citation

  • José G. Vargas Hernández, 2013. "Desarrollo regional y sustentabilidad: turismo cultural en la región sur de Jalisco," DIMENSIÓN EMPRESARIAL, UNIVERSIDAD AUTONOMA DEL CARIBE, November.
  • Handle: RePEc:col:000461:011171
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    References listed on IDEAS

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    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
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