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Estrategias de neuropoliting para una política decadente. La ciudad de Barranquilla como muestra

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  • Milton Campo Jiménez

Abstract

El Neuropoliting consiste en la aplicación de técnicas pertenecientes a las neurociencias, en el desarrollo de estrategias de marketing político, estudiando los efectos que la publicidad política tiene en el cerebro humano, con la intención de poder llegar a predecir e influir en la conducta del elector. El Neuropoliting permitirá mejorar las técnicas y recursos de la publicidad política para ayudar a comprender la relación entre la mente y la conducta del elector destinatario, algo que en la actualidad puede considerarse el desafío más importante para el marketing político. Sin embargo, los críticos afirman que se podrían llegar a controlar las decisiones del elector, y que estas técnicas pueden considerarse invasivas para la intimidad de las personas, al poder llegar a orientar las emociones personales hacia ideologías políticas poco sanas. ****** The Neuropoliting involves the application of neuroscience techniques belonging to the realm of political marketing, studying the effects of political advertising has on the human brain with the intention to get to predict the behavior of the voter. The Neuropoliting would improve skills and resources of political advertising to help understand the relationship between mind and behavior of the target voters, something that today can be considered the most important challenge for political marketing. But critics say that could gain control over the decisions of the elector, and that these techniques may be considered invasive to the privacy of individuals, to be able to reach personal emotions to guide the unhealthy political ideologies.

Suggested Citation

  • Milton Campo Jiménez, 2012. "Estrategias de neuropoliting para una política decadente. La ciudad de Barranquilla como muestra," Dimensión Empresarial, Universidad Autónoma del Caribe, December.
    • Handle: RePEc:col:000461:011149
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    References listed on IDEAS

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    1. Stephen K. Markham, 2000. "Corporate Championing and Antagonism as Forms of Political Behavior: An R&D Perspective," Organization Science, INFORMS, vol. 11(4), pages 429-447, August.
    2. Harsharanjeet S. Jagpal & Ivan E. Brick, 1982. "The Marketing Mix Decision Under Uncertainty," Marketing Science, INFORMS, vol. 1(1), pages 79-92.
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