IDEAS home Printed from
   My bibliography  Save this article

Estrategias de neuropoliting para una política decadente. La ciudad de Barranquilla como muestra


  • Milton Campo Jiménez



El Neuropoliting consiste en la aplicación de técnicas pertenecientes a las neurociencias, en el desarrollo de estrategias de marketing político, estudiando los efectos que la publicidad política tiene en el cerebro humano, con la intención de poder llegar a predecir e influir en la conducta del elector. El Neuropoliting permitirá mejorar las técnicas y recursos de la publicidad política para ayudar a comprender la relación entre la mente y la conducta del elector destinatario, algo que en la actualidad puede considerarse el desafío más importante para el marketing político. Sin embargo, los críticos afirman que se podrían llegar a controlar las decisiones del elector, y que estas técnicas pueden considerarse invasivas para la intimidad de las personas, al poder llegar a orientar las emociones personales hacia ideologías políticas poco sanas. ****** The Neuropoliting involves the application of neuroscience techniques belonging to the realm of political marketing, studying the effects of political advertising has on the human brain with the intention to get to predict the behavior of the voter. The Neuropoliting would improve skills and resources of political advertising to help understand the relationship between mind and behavior of the target voters, something that today can be considered the most important challenge for political marketing. But critics say that could gain control over the decisions of the elector, and that these techniques may be considered invasive to the privacy of individuals, to be able to reach personal emotions to guide the unhealthy political ideologies.

Suggested Citation

  • Milton Campo Jiménez, 2012. "Estrategias de neuropoliting para una política decadente. La ciudad de Barranquilla como muestra," DIMENSIÓN EMPRESARIAL, UNIVERSIDAD AUTONOMA DEL CARIBE, December.
  • Handle: RePEc:col:000461:011149

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Harsharanjeet S. Jagpal & Ivan E. Brick, 1982. "The Marketing Mix Decision Under Uncertainty," Marketing Science, INFORMS, vol. 1(1), pages 79-92.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:col:000461:011149. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nestor Sanabria). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.