IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Estrategias de neuropoliting para una política decadente. La ciudad de Barranquilla como muestra

Listed author(s):
  • Milton Campo Jiménez


Registered author(s):

    El Neuropoliting consiste en la aplicación de técnicas pertenecientes a las neurociencias, en el desarrollo de estrategias de marketing político, estudiando los efectos que la publicidad política tiene en el cerebro humano, con la intención de poder llegar a predecir e influir en la conducta del elector. El Neuropoliting permitirá mejorar las técnicas y recursos de la publicidad política para ayudar a comprender la relación entre la mente y la conducta del elector destinatario, algo que en la actualidad puede considerarse el desafío más importante para el marketing político. Sin embargo, los críticos afirman que se podrían llegar a controlar las decisiones del elector, y que estas técnicas pueden considerarse invasivas para la intimidad de las personas, al poder llegar a orientar las emociones personales hacia ideologías políticas poco sanas. ****** The Neuropoliting involves the application of neuroscience techniques belonging to the realm of political marketing, studying the effects of political advertising has on the human brain with the intention to get to predict the behavior of the voter. The Neuropoliting would improve skills and resources of political advertising to help understand the relationship between mind and behavior of the target voters, something that today can be considered the most important challenge for political marketing. But critics say that could gain control over the decisions of the elector, and that these techniques may be considered invasive to the privacy of individuals, to be able to reach personal emotions to guide the unhealthy political ideologies.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no


    Volume (Year): (2012)
    Issue (Month): (December)

    in new window

    Handle: RePEc:col:000461:011149
    Contact details of provider:

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    in new window

    1. Harsharanjeet S. Jagpal & Ivan E. Brick, 1982. "The Marketing Mix Decision Under Uncertainty," Marketing Science, INFORMS, vol. 1(1), pages 79-92.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:col:000461:011149. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nestor Sanabria)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.