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Cross-National Similarities and Differences between Legacy and Digital-Born News Media Audiences

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  • Alfonso Vara-Miguel

    (Department of Marketing and Media Management, School of Communication, University of Navarra, Spain)

Abstract

The decline of the news business model for print newspapers in many Western countries and the digital disruption caused by the Internet have influenced the rise of digital-born news media. These new media are different from legacy brands in terms of business models, distribution strategies, corporate organisation, and editorial priorities. It would be expected that the different nature of both legacy and digital-born news media has driven to two types of significantly different audiences. This article aims to analyse whether there are significant differences between the users of these two types of media, by comparing the online audiences of five European countries’ (United Kingdom, Germany, France, Spain, and Italy) legacy and digital-born media brands in 2015 and 2019. The article will focus on four aspects: demographic and socioeconomics profiles (sex, age, income and level of education); interest in news; payment for online news; and media trust.

Suggested Citation

  • Alfonso Vara-Miguel, 2020. "Cross-National Similarities and Differences between Legacy and Digital-Born News Media Audiences," Media and Communication, Cogitatio Press, vol. 8(2), pages 16-27.
    • Handle: RePEc:cog:meanco:v8:y:2020:i:2:p:16-27
    DOI: 10.17645/mac.v8i2.2733
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    References listed on IDEAS

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    1. Chiou, Lesley & Tucker, Catherine, 2013. "Paywalls and the demand for news," Information Economics and Policy, Elsevier, vol. 25(2), pages 61-69.
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