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Empirical Evidence Of Success Factors For Mobile Commerce Adoption In The Republic Of Macedonia Using Tam-Model

Author

Listed:
  • Saso Josimovski

    (Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia)

  • Dimitar Jovevski

    (Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia)

  • Lidija Pulevska Ivanovska

    (Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia)

  • Vaska Cobanova

    (Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia)

Abstract

- Mobile commerce (MC) is a relatively new service for Macedonian consumers and is about to be more broadly introduced on the Macedonian market. This paper aims to clarify the concept and the key factors that affect successful adoption of mobile commerce in the Republic of Macedonia. This is done through research on the acceptance of MC and its actual use. Based on previous surveys and theories, the Technology Acceptance Model (TAM) is used alongside other factors in order to determine the adoption of mobile commerce. From the research of different theories, a conceptual model was developed based on the TAM-model. In terms of the research results it can be concluded that usefulness, ease of use and risk have direct influence on the attitude toward use, and also that these factors influence the actual use of the technology. In other words, it was proven that six out of seven factors are relevant for a successful adoption of mobile commerce in the Republic of Macedonia

Suggested Citation

  • Saso Josimovski & Dimitar Jovevski & Lidija Pulevska Ivanovska & Vaska Cobanova, 2014. "Empirical Evidence Of Success Factors For Mobile Commerce Adoption In The Republic Of Macedonia Using Tam-Model," Journal Articles, Center For Economic Analyses, pages 15-23, December.
    • Handle: RePEc:cmk:journl:y:2014:p:15-23
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    References listed on IDEAS

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    3. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    4. Buellingen, Franz & Woerter, Martin, 2004. "Development perspectives, firm strategies and applications in mobile commerce," Journal of Business Research, Elsevier, vol. 57(12), pages 1402-1408, December.
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