IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2025v1p190-199.html
   My bibliography  Save this article

Fan Loyalty In Cases Of Low Sport Performance – How Much Is Too Much?

Author

Listed:
  • POPA MARIAN GABRIEL

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • POPESCU MARIUS CATALIN

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • PASARIN LEONARDO DANIEL

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • DIACONESCU DRAGOS LAURENTIU

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • SANDU VLAD ANTONIUS

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • COSTIN DAN EUGEN

    (DUNAREA DE JOS UNIVERSITY OF GALATI, ROMANIA)

Abstract

Sport is one of the most precious elements of life. And sports competitions are part of human nature. Since ancient times, people have organized contests and eagerly awaited the outcome. Why is fan loyalty such an important factor? Because this factor is intrinsic and includes the emotional attachment and devotion that people have towards a favourite athlete or a certain favourite sports team. This loyalty involves cheering and supporting athletes during competitions and a deep sense of commitment, passion, and identification with the team's values and goals. This devotion sometimes makes the fans cross certain limits, forget the show side of the sport, and enjoy and enjoy the match or sports competition. It does not infrequently happen that certain actions of athletes, and certain statements of theirs have a great impact on their fans and determine their behaviour. From this point of view, if it is the athlete's attitude that prompts the fans to act in a certain way, then it is indeed worth holding the athlete accountable for the influence he has on the fans and the way he uses them. this. In this way, the athletes would also be more circumspect about their statements and their behavior, and the fans would no longer have negative exhortations, either openly expressed or only understood. In this paper, in the first part, we provide a brief description of the fans, their typology, what this loyalty phenomenon entails, and how it manifestsitself, and in the second part we continue with a smallstudy based on thissportsloyalty phenomenon.

Suggested Citation

  • Popa Marian Gabriel & Popescu Marius Catalin & Pasarin Leonardo Daniel & Diaconescu Dragos Laurentiu & Sandu Vlad Antonius & Costin Dan Eugen, 2025. "Fan Loyalty In Cases Of Low Sport Performance – How Much Is Too Much?," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 190-199, February.
  • Handle: RePEc:cbu:jrnlec:y:2025:v:1:p:190-199
    as

    Download full text from publisher

    File URL: https://www.utgjiu.ro/revista/ec/pdf/2025-01/22_Popa.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.
    2. Daniel C. Funk & Jeff James, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Taylor & Francis Journals, vol. 4(2), pages 119-150, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    2. Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
    3. Havard, Cody T., 2014. "Glory Out of Reflected Failure: The examination of how rivalry affects sport fans," Sport Management Review, Elsevier, vol. 17(3), pages 243-253.
    4. Delia, Elizabeth B. & James, Jeffrey D., 2018. "The meaning of team in team identification," Sport Management Review, Elsevier, vol. 21(4), pages 416-429.
    5. Shapiro, Stephen L. & Reams, Lamar & So, Kevin Kam Fung, 2019. "Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports," Sport Management Review, Elsevier, vol. 22(2), pages 235-246.
    6. Yoshida, Masayuki & Gordon, Brian, 2012. "Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context," Sport Management Review, Elsevier, vol. 15(4), pages 389-403.
    7. Scott D. Grimshaw & Jeffrey S. Larson, 2021. "Effect of Star Power on NBA All-Star Game TV Audience," Journal of Sports Economics, , vol. 22(2), pages 139-163, February.
    8. Rocha, Claudio M. & Gratao, Otavio A., 2018. "The process toward commitment to running—The role of different motives, involvement, and coaching," Sport Management Review, Elsevier, vol. 21(4), pages 459-472.
    9. Casper, Jonathan M. & Gray, Dianna P. & Babkes Stellino, Megan, 2007. "A Sport Commitment Model Perspective on Adult Tennis Players' Participation Frequency and Purchase Intention," Sport Management Review, Elsevier, vol. 10(3), pages 253-278, November.
    10. Oja, Brent D. & Bass, Jordan R. & Gordon, Brian S., 2015. "Conceptualizing employee identification with sport organizations: Sport Employee Identification (SEI)," Sport Management Review, Elsevier, vol. 18(4), pages 583-595.
    11. Mario Pepur & Goran Dediæ & Bepo Žura, 2023. "Segmentation of football fans based on evangelistic behaviour: Empirical evidence from Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 249-269.
    12. Yoshida, Masayuki, 2017. "Consumer experience quality: A review and extension of the sport management literature," Sport Management Review, Elsevier, vol. 20(5), pages 427-442.
    13. Nola Agha & B. David Tyler, 2017. "An investigation of highly identified fans who bet against their favorite teams," Sport Management Review, Taylor & Francis Journals, vol. 20(3), pages 296-308, July.
    14. Park, Seong-Hee & Mahony, Daniel F. & Kim, Yukyoum & Kim, Young Do, 2015. "Curiosity generating advertisements and their impact on sport consumer behavior," Sport Management Review, Elsevier, vol. 18(3), pages 359-369.
    15. Dwyer, Brendan & Mudrick, Michael & Greenhalgh, Gregory P. & LeCrom, Carrie W. & Drayer, Joris, 2015. "The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team," Sport Management Review, Elsevier, vol. 18(4), pages 570-582.
    16. McDonald, Heath & Karg, Adam J., 2014. "Managing co-creation in professional sports: The antecedents and consequences of ritualized spectator behavior," Sport Management Review, Elsevier, vol. 17(3), pages 292-309.
    17. Lock, Daniel & Filo, Kevin, 2012. "The downside of being irrelevant and aloof: Exploring why individuals do not attend sport," Sport Management Review, Elsevier, vol. 15(2), pages 187-199.
    18. Giachino, Chiara & Nirino, Niccolò & Leonidou, Erasmia & Glyptis, Loukas, 2023. "eSport in the digital era: Exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding," Journal of Business Research, Elsevier, vol. 155(PB).
    19. Beaton, Anthony A. & Funk, Daniel C. & Ridinger, Lynn & Jordan, Jeremy, 2011. "Sport involvement: A conceptual and empirical analysis," Sport Management Review, Elsevier, vol. 14(2), pages 126-140, May.
    20. Prayag, Girish & Mills, Hamish & Lee, Craig & Soscia, Isabella, 2020. "Team identification, discrete emotions, satisfaction, and event attachment: A social identity perspective," Journal of Business Research, Elsevier, vol. 112(C), pages 373-384.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2025:v:1:p:190-199. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae The email address of this maintainer does not seem to be valid anymore. Please ask Ecobici Nicolae to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.