The Role Of Artificial Intelligence In Digital Marketing Strategies
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- Laurent Busca & Laurent Bertrandias, 2020. "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing," Post-Print hal-02391063, HAL.
- Busca, Laurent & Bertrandias, Laurent, 2020. "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 1-19.
- Ida Merete Enholm & Emmanouil Papagiannidis & Patrick Mikalef & John Krogstie, 2022. "Artificial Intelligence and Business Value: a Literature Review," Information Systems Frontiers, Springer, vol. 24(5), pages 1709-1734, October.
- Chen-Fu Chien & Stéphane Dauzère-Pérès & Woonghee Tim Huh & Young Jae Jang & James R. Morrison, 2020. "Artificial intelligence in manufacturing and logistics systems: algorithms, applications, and case studies," International Journal of Production Research, Taylor & Francis Journals, vol. 58(9), pages 2730-2731, May.
- Campbell, Colin & Sands, Sean & Ferraro, Carla & Tsao, Hsiu-Yuan (Jody) & Mavrommatis, Alexis, 2020. "From data to action: How marketers can leverage AI," Business Horizons, Elsevier, vol. 63(2), pages 227-243.
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Keywords
artificial intelligence; digital marketing; digital technologies; digital marketing strategies;All these keywords.
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