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Das gesellschaftlich verantwortliche Agieren von Genossenschaften als Komponente des Membership-Value

Author

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  • Rößl Dietmar

    (Forschungsinstitut für Kooperationen und Genossenschaften, Wirtschaftsuniversität Wien, Welthandelsplatz 1, 1020Wien, Österreich)

Abstract

Cooperative banks do not easily generate immediate economic benefit for their members through business relations with them. They try to create meta-economic members’ benefits and to accomplish their mission by acting socially responsible, mostly with regional aspects. The question arises, whether members view these efforts as a part of their benefit. In this article, we answer this question by using a marketing oriented argumentation and an analysis of a cooperative which presents itself as socially responsible.

Suggested Citation

  • Rößl Dietmar, 2017. "Das gesellschaftlich verantwortliche Agieren von Genossenschaften als Komponente des Membership-Value," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 67(2), pages 67-83, June.
    • Handle: RePEc:bpj:zfgewe:v:67:y:2017:i:2:p:67-83:n:2
    DOI: 10.1515/zfgg-2017-0010
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    References listed on IDEAS

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