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The Impact of Reputation on Corporate Financial Performance: Median Regression Approach

Author

Listed:
  • Vig Silvija

    () (Polytechnic of Međimurje, Čakovec, Croatia)

  • Dumičić Ksenija

    () (Faculty of Economics & Business, Zagreb, Croatia)

  • Klopotan Igor

    () (University North, Varaždin, Croatia)

Abstract

Background: In recent years, reputation has become an important risk concern for companies around the world. Deloitte Global Survey highlights the reputation risk as the top strategic business risk in 2014. This is also proven by a research conducted by AON Global Risk Management Survey in 2015 and Allianz Risk Barometer Survey in 2016 which finds a loss of reputation as one of the biggest risks for business executives. Furthermore, the importance of reputation is confirmed by the fact that reputation accounts for more than 25 percent of a company’s market value and the total market capitalization of the S&P500 companies.

Suggested Citation

  • Vig Silvija & Dumičić Ksenija & Klopotan Igor, 2017. "The Impact of Reputation on Corporate Financial Performance: Median Regression Approach," Business Systems Research, Sciendo, vol. 8(2), pages 40-58, September.
  • Handle: RePEc:bit:bsrysr:v:8:y:2017:i:2:p:40-58:n:4
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    More about this item

    Keywords

    business ethics; corporate reputation; financial performance; hierarchical regression; reputation risk;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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