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Förderung der Strategiefähigkeit touristischer Unternehmen durch nationale Tourismuspolitiken

Author

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  • Tanner Monika Bandi

    (Forschungsstelle Tourismus (CRED-T), Center for Regional Econimic Development, Universität BernSchanzeneckstrasse 1, CH-3001 Bern, Bern, Switzerland)

  • Pfammatter Adrian

    (Assistent & Doktorand Forschungsstelle Tourismus (CRED-T), Center for Regional Economic Development, Universität Bern,Schanzeneckstrasse 1, CH-3001 Bern, Bern, Switzerland)

  • Weber Romina

    (Hilfsassistentin Forschungsstelle Tourismus (CRED-T), Center for Regional Economic Development, Universität Bern,Schanzeneckstrasse 1, CH-3001 Bern, Bern, Switzerland)

  • Friedli Therese Lehmann

    (Stv. Leiterin Forschungsstelle Tourismus (CRED-T), Center for Regional Economic Development, Universität Bern,Schanzeneckstrasse 1, CH-3001 Bern, Bern, Switzerland)

Abstract

Steigende Anforderungsprofile für Tourismusbetriebe im Kontext der Internationalisierung verlangen nach strategischen Ansätzen. Damit erhält die Strategiefähigkeit der Betriebe eine erhöhte Bedeutung bei Förderungen durch die Tourismuspolitik. Dieser Beitrag greift auf ein planungsorientiertes Prozessmodell des strategischen Managements zur Erklärung der Strategiefähigkeit zurück. Entsprechend werden in strategischen Prozessen tourismusspezifische Ansatzpunkte starker Strategiefähigkeit diskutiert und abgeleitet. Daran angelehnt wird in einer pragmatischen Analyse die Förderwirkung von tourismuspolitischen Instrumenten und Massnahmen der Schweiz und Österreich auf die Strategiefähigkeit untersucht. Die Tourismuspolitik kann vor allem über Anreizsysteme eine positive Förderwirkung auf die drei Hauptprozesse der Strategiefähigkeit bei Betrieben erzielen und so versuchen, die Wettbewerbsfähigkeit zu fördern.

Suggested Citation

  • Tanner Monika Bandi & Pfammatter Adrian & Weber Romina & Friedli Therese Lehmann, 2018. "Förderung der Strategiefähigkeit touristischer Unternehmen durch nationale Tourismuspolitiken," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 10(2), pages 161-183, October.
    • Handle: RePEc:bpj:touwis:v:10:y:2018:i:2:p:161-183:n:1
    DOI: 10.1515/tw-2018-0012
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    References listed on IDEAS

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