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Understanding UPP

Author

Listed:
  • Epstein Roy J.

    (Boston College, rje@royepstein.com)

  • Rubinfeld Daniel L

    (University of California, Berkeley, Law School, drubinfeld@law.berkeley.edu)

Abstract

Joseph Farrell and Carl Shapiro have proposed a measure of Upward Pricing Pressure (UPP) as offering a presumption of anticompetitive unilateral effects in a merger. We explain that the underlying framework (which relies on Bertrand competition) is in fact a special case of a more general merger simulation methodology. We discuss the strengths and weaknesses of the framework as a policy tool.

Suggested Citation

  • Epstein Roy J. & Rubinfeld Daniel L, 2010. "Understanding UPP," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 10(1), pages 1-12, May.
    • Handle: RePEc:bpj:bejtec:v:10:y:2010:i:1:n:21
    DOI: 10.2202/1935-1704.1641
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    References listed on IDEAS

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    1. Farrell Joseph & Shapiro Carl, 2010. "Antitrust Evaluation of Horizontal Mergers: An Economic Alternative to Market Definition," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 10(1), pages 1-41, March.
    2. Werden, Gregory J, 1996. "A Robust Test for Consumer Welfare Enhancing Mergers among Sellers of Differentiated Products," Journal of Industrial Economics, Wiley Blackwell, vol. 44(4), pages 409-413, December.
    3. Roy J. Epstein & Daniel L. Rubinfeld, 2002. "Merger Simulation: A Simplified Approach with New Applications," Industrial Organization 0201002, University Library of Munich, Germany.
    4. Epstein Roy J. & Rubinfeld Daniel L., 2004. "Merger Simulation with Brand-Level Margin Data: Extending PCAIDS with Nests," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 4(1), pages 1-28, March.
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    More about this item

    Keywords

    merger analysis; unilateral effects;

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