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A Simple Metric for Gauging Risk Aversion


  • Eisenhauer Joseph G.

    (University of Detroit Mercy)


The underlying rationale for insurance purchases and other forms of risk management is aversion to risk, yet the measurement of risk aversion has been inappropriately focused on risks of little or no consequence. The present paper demonstrates that a quantitative measure of large-scale risk aversion can be constructed with elementary mathematics, facilitating the solution of numerical problems. We illustrate its use with hypothetical examples and empirical survey data.

Suggested Citation

  • Eisenhauer Joseph G., 2010. "A Simple Metric for Gauging Risk Aversion," Asia-Pacific Journal of Risk and Insurance, De Gruyter, vol. 4(2), pages 1-12, July.
  • Handle: RePEc:bpj:apjrin:v:4:y:2010:i:2:n:6

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    References listed on IDEAS

    1. Vital Anderhub & Werner Güth & Uri Gneezy & Doron Sonsino, 2001. "On the Interaction of Risk and Time Preferences: An Experimental Study," German Economic Review, Verein für Socialpolitik, vol. 2(3), pages 239-253, August.
    2. Eisenhauer, Joseph G., 2006. "Risk aversion and prudence in the large," Research in Economics, Elsevier, vol. 60(4), pages 179-187, December.
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