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Exclusive Dealing and the Market Power of Buyers

Listed author(s):
  • Oki Ryoko

    (Graduate School of Economics, University of Tokyo)

  • Yanagawa Noriyuki

    (University of Tokyo)

Registered author(s):

    This paper examines the effects of exclusive dealing contracts offered by an incumbent distributor. The traditional literature has focused solely on exclusive dealing contracts offered by incumbent manufacturers, which derive multiple equilibria within homogeneous price competition models. In contrast, exclusive dealing contracts offered by distributors generate unique equilibrium, wherein an efficient entrant can be excluded as long as distributors have sufficient bargaining power. We also introduce an entrant in the manufacturing side, and show that the upstream entry may promote exclusion of the efficient entry by an exclusive dealing contract.

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    File URL: https://www.degruyter.com/view/j/ajle.2011.2.1/ajle.2011.2.1.1016/ajle.2011.2.1.1016.xml?format=INT
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    Article provided by De Gruyter in its journal Asian Journal of Law and Economics.

    Volume (Year): 2 (2011)
    Issue (Month): 1 (April)
    Pages: 1-25

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    Handle: RePEc:bpj:ajlecn:v:2:y:2011:i:1:n:1
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    1. Inderst, Roman & Wey, Christian, 2007. "Buyer power and supplier incentives," European Economic Review, Elsevier, vol. 51(3), pages 647-667, April.
    2. B. Douglas Bernheim & Michael D. Whinston, 1998. "Exclusive Dealing," Journal of Political Economy, University of Chicago Press, vol. 106(1), pages 64-103, February.
    3. Leslie M. Marx & Greg Shaffer, 2007. "Upfront payments and exclusion in downstream markets," RAND Journal of Economics, RAND Corporation, vol. 38(3), pages 823-843, 09.
    4. Abito, Jose Miguel & Wright, Julian, 2008. "Exclusive dealing with imperfect downstream competition," International Journal of Industrial Organization, Elsevier, vol. 26(1), pages 227-246, January.
    5. Michael D. Whinston & Ilya R. Segal, 2000. "Naked Exclusion: Comment," American Economic Review, American Economic Association, vol. 90(1), pages 296-309, March.
    6. Chiara Fumagalli & Massimo Motta, 2006. "Exclusive Dealing and Entry, when Buyers Compete," American Economic Review, American Economic Association, vol. 96(3), pages 785-795, June.
    7. Julian Wright, 2009. "Exclusive Dealing and Entry, When Buyers Compete: Comment," American Economic Review, American Economic Association, vol. 99(3), pages 1070-1081, June.
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