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Market opportunities for organic foods as a local product
[Možnosti Tržního Uplatnění Biopotravin Jako Lokálního Produktu]

Author

Listed:
  • Kamil Pícha

    (University of South Bohemia in České Budějovice)

  • Hana Doležalová

    (University of South Bohemia in České Budějovice)

  • Josef Navrátil

    (University of South Bohemia in České Budějovice)

Abstract

The article aims to discover further means of promoting the organic food in the market. The article analyses some results of the two questionnaire surveys and explores the costumers' and consumers' interest in both organic foods and regionally branded products. At the moment, it seems to be there a low interrelation between organic products and products with a regional brand. At the same time, there is a quite high interest of costumers in local food products.

Suggested Citation

  • Kamil Pícha & Hana Doležalová & Josef Navrátil, 2008. "Market opportunities for organic foods as a local product [Možnosti Tržního Uplatnění Biopotravin Jako Lokálního Produktu]," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 11(2), pages 41-47.
    • Handle: RePEc:boh:actaub:v:11:y:2008:i:2:p:41-47
    DOI: 10.32725/acta.2008.017
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    References listed on IDEAS

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    1. Robert A Peterson & Alain J P Jolibert, 1995. "A Meta-Analysis of Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(4), pages 883-900, December.
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