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Market opportunities for organic foods as a local product


  • Kamil Pícha

    () (University of South Bohemia in České Budějovice)

  • Hana Doležalová

    () (University of South Bohemia in České Budějovice)

  • Josef Navrátil

    () (University of South Bohemia in České Budějovice)


The article aims to discover further means of promoting the organic food in the market. The article analyses some results of the two questionnaire surveys and explores the costumers’ and consumers’ interest in both organic foods and regionally branded products. At the moment, it seems to be there a low interrelation between organic products and products with a regional brand. At the same time, there is a quite high interest of costumers in local food products.

Suggested Citation

  • Kamil Pícha & Hana Doležalová & Josef Navrátil, 2008. "Market opportunities for organic foods as a local product," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 11(2), pages 41-47.
  • Handle: RePEc:boh:actaub:v:11:y:2008:i:2:p:41-47

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    organic food; place branding; regional brand;


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