Effect Of Dimensions Of Service Quality On The Brand Equity In The Fast Food Industry
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References listed on IDEAS
- Rob Bailey & Stephen Ball, 2006. "An exploration of the meanings of hotel brand equity," The Service Industries Journal, Taylor & Francis Journals, vol. 26(1), pages 15-38, January.
- repec:eee:jouret:v:91:y:2015:i:4:p:644-659 is not listed on IDEAS
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KeywordsService quality; Brand equity; Fast food industry;
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