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In Blockchain We Trust: Does Blockchain Itself Generate Trust?

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  • Donghee Shin
  • William T. Bianco

Abstract

Objectives This study considers the affordance of users' perceived technological property of blockchains and investigates how users discover the possible actions that can be performed within blockchain media. With a focus on the role of trust, it analyzes how motivational affordances in blockchain media influence user experience Methods Qualitative methods are used to obtain the depth of understanding and elicit the perspective of blockchain media. We then conduct a survey to analyze the affordance of trust in the acceptance of blockchain media Results Our confirmed model indicates a heuristic dimension of trust regarding underlying ties to affective and technological affordances. These findings imply that cognitive heuristics affect users' decision making about privacy and security on blockchain media. These heuristics lead users to engage in uncertain and even risky transactions in blockchain media. Conclusions Despite the exponential growth in blockchain development, there has been little attention paid on how technological innovations of blockchains can produce value in the media sector. Our findings provide a lens to understand the blockchain's usability problems by pairing heuristics to blockchain design and user experience principles.

Suggested Citation

  • Donghee Shin & William T. Bianco, 2020. "In Blockchain We Trust: Does Blockchain Itself Generate Trust?," Social Science Quarterly, Southwestern Social Science Association, vol. 101(7), pages 2522-2538, December.
    • Handle: RePEc:bla:socsci:v:101:y:2020:i:7:p:2522-2538
    DOI: 10.1111/ssqu.12917
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    References listed on IDEAS

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    1. Jian Mou & Dong-Hee Shin & Jason F. Cohen, 2017. "Trust and risk in consumer acceptance of e-services," Electronic Commerce Research, Springer, vol. 17(2), pages 255-288, June.
    2. Kshetri, Nir, 2017. "Blockchain's roles in strengthening cybersecurity and protecting privacy," Telecommunications Policy, Elsevier, vol. 41(10), pages 1027-1038.
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    Cited by:

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    2. Tenzin Norbu & Joo Yeon Park & Kok Wai Wong & Hui Cui, 2024. "Factors Affecting Trust and Acceptance for Blockchain Adoption in Digital Payment Systems: A Systematic Review," Future Internet, MDPI, vol. 16(3), pages 1-21, March.
    3. Büttgen, Marion & al.,, 2021. "Blockchain in Service Management and Service Research - Developing a Research Agenda and Managerial Implications," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 5(2), pages 71-102.
    4. Wu, Chih-Hung & Dong, Tse-Ping & Liu, Chih-Hsing & Vu, Ho Tran, 2024. "Discovering the critical factors of affecting non-fungible tokens (NFT) purchase intention," International Review of Economics & Finance, Elsevier, vol. 96(PB).
    5. Yang Dong & Haiying Pan, 2023. "Enterprise Audits and Blockchain Technology," SAGE Open, , vol. 13(4), pages 21582440231, December.
    6. Ana Čuić Tanković & Marina Perišić Prodan, 2024. "Digital Natives' Attitudes towards Blockchain Technology Usage," Central European Business Review, Prague University of Economics and Business, vol. 2024(3), pages 75-93.
    7. Liu, Chih-Hsing & Dong, Tse-Ping & Vu, Ho Tran, 2023. "Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    8. Jalan, Akanksha & Matkovskyy, Roman & Urquhart, Andrew & Yarovaya, Larisa, 2023. "The role of interpersonal trust in cryptocurrency adoption," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 83(C).
    9. Rashmi Ranjan Panigrahi & Subhodeep Mukherjee & Zakir Hossen Shaikh & Naji Mansour Nomran, 2025. "Leveraging Blockchain for Transparency: A Study on Organ Supply Chains and Transplant Processes," Logistics, MDPI, vol. 9(1), pages 1-16, January.
    10. Tanković Ana Čuić & Prodan Marina Perišić & Benazić Dragan, 2023. "Consumer Segments in Blockchain Technology Adoption," South East European Journal of Economics and Business, Sciendo, vol. 18(2), pages 162-172, December.
    11. Antsipava, Dasha & Strycharz, Joanna & van Reijmersdal, Eva A. & van Noort, Guda, 2024. "What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives," Journal of Business Research, Elsevier, vol. 171(C).

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