Two Cheers for RRBM, Pasteur’s Quadrant, and an Application of RRBM to the Commercialization of Science and Technology Transfer
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DOI: 10.1111/joms.12815
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- Gideon D. Markman, 2022. "Will your Study Make the World A Better Place?," Journal of Management Studies, Wiley Blackwell, vol. 59(6), pages 1597-1603, September.
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