IDEAS home Printed from
   My bibliography  Save this article

For the Sake of Argument: Towards an Understanding of Rhetoric as Process


  • Pippa Carter
  • Norman Jackson


This paper seeks to respond to two particular aspects of Legge's work, her development of the concept of rhetoric and her commitment to the educative process. Legge has been drawing attention to the concept of rhetoric for a long time (e.g. Gowler and Legge, 1981, 1996 [originally 1983]; Legge, 1989, 1995a). However, despite its popularity as an epithet, the "process" of rhetoric remains largely unexplored. Locating rhetoric within a poststructuralist view of language, this paper utilizes and explores the contribution of 'The New Rhetoric' to such an understanding, focusing on issues of style and context. This is used to illustrate a characterization of rhetoric which emphasizes its quality as a closed system with an important role in maintaining the status quo of 'managerialism'. Highlighting the key concept within 'The New Rhetoric' of "audience", we suggest that to achieve change it is necessary to intervene in the closed cycle of the relationship between producers and consumers of management knowledge. Copyright Blackwell Publishing Ltd 2004.

Suggested Citation

  • Pippa Carter & Norman Jackson, 2004. "For the Sake of Argument: Towards an Understanding of Rhetoric as Process," Journal of Management Studies, Wiley Blackwell, vol. 41(3), pages 469-491, May.
  • Handle: RePEc:bla:jomstd:v:41:y:2004:i:3:p:469-491

    Download full text from publisher

    File URL:
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Timothy Clark, 1998. "Telling Tales: Management Gurus' Narratives and the Construction of Managerial Identity," Journal of Management Studies, Wiley Blackwell, vol. 35(2), pages 137-161, March.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Eero Vaara & Janne Tienari & Rebecca Piekkari & Risto Säntti, 2005. "Language and the Circuits of Power in a Merging Multinational Corporation," Journal of Management Studies, Wiley Blackwell, vol. 42(3), pages 595-623, May.
    2. Valérie Chanal & Franck Tannery, 2007. "La rhétorique de la stratégie : comment le dirigeant crée-t-il un ordre pour l’action ?," Revue Finance Contrôle Stratégie,, vol. 10(2), pages 97-127, June.
    3. François-Xavier De Vaujany & Isabelle Walsh & Nathalie Mitev, 2011. "An Historically-Grounded Critical Analysis of Research Articles in MIS," Post-Print hal-00644398, HAL.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jomstd:v:41:y:2004:i:3:p:469-491. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley Content Delivery) or (Christopher F. Baum). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.