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Strategic Decisions In Organizations: Rational And Behavioural Views

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  • Paul J. H. Schoemaker

Abstract

Various models or lenses have been used to predict and understand strategic decisions in organizations. This article examines four classes: (1) the unitary rational; (2) the organizational; (3) the political; and (4) the contextual. They are conceptualized as stemming from different assumptions about goal congruency and co‐ordinative efficiency. the contextual view is especially highlighted, as it is a relatively new perspective, both organizationally and cognitively. A brief discussion is offered of disciplines and findings that either support or refute some of these models. Possible syntheses and reconciliations of the four views are explored, focusing on: (1) assumptional fit; (2) level of analysis; (3) cost of fashioning collective rationality; (4) information processing limits in organizational design; and (5) the role of adaptation lags and disequilibrium. the article concludes with a call for a meta‐theory that places the various perspectives in a larger framework.

Suggested Citation

  • Paul J. H. Schoemaker, 1993. "Strategic Decisions In Organizations: Rational And Behavioural Views," Journal of Management Studies, Wiley Blackwell, vol. 30(1), pages 107-129, January.
    • Handle: RePEc:bla:jomstd:v:30:y:1993:i:1:p:107-129
    DOI: 10.1111/j.1467-6486.1993.tb00297.x
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    Cited by:

    1. Sa, Aida & Thollander, Patrik & Cagno, Enrico, 2017. "Assessing the driving factors for energy management program adoption," Renewable and Sustainable Energy Reviews, Elsevier, vol. 74(C), pages 538-547.
    2. Thomas Jenner, 2001. "Zum Einfluss der Gestaltung von Planungsprozessen auf den Erfolg strategischer Geschäftsfelder," Schmalenbach Journal of Business Research, Springer, vol. 53(2), pages 107-126, March.
    3. Jeremy J. Sierra & Harry A. Taute, 2019. "Brand tribalism in technology and sport: determinants and outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 209-225, March.
    4. Roger Moser & Srinath Rengarajan & Gopalakrishnan Narayanamurthy, 2021. "Decision Intelligence: Creating a Fit between Intelligence Requirements and Intelligence Processing Capacities," IIM Kozhikode Society & Management Review, , vol. 10(2), pages 160-177, July.
    5. Sener, Abdurrezzak & Barut, Mehmet & Oztekin, Asil & Avcilar, Mutlu Yuksel & Yildirim, Mehmet Bayram, 2019. "The role of information usage in a retail supply chain: A causal data mining and analytical modeling approach," Journal of Business Research, Elsevier, vol. 99(C), pages 87-104.
    6. Bo Karlsson & Monika Kurkkio & Anders Hersinger, 2019. "The role of the controller in strategic capital investment projects: bridging the gap of multiple topoi," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 23(3), pages 813-838, September.
    7. Carmela Rizza & Antonio Leotta & Daniela Ruggeri, 2017. "Accounting Information Systems as Sensemaking Tools in DecisionMaking Processes of Small Firms," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 7(4), pages 248-262, October.
    8. George Bogdan Dragan & Gianita Bleoju, 2019. "Digital Interaction on Eco Label Value Chain," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 510-514.

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