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Heterogeneous Consumer Preferences for Nanotechnology and Genetic-modification Technology in Food Products

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  • Chengyan Yue
  • Shuoli Zhao
  • Jennifer Kuzma

Abstract

type="main" xml:id="jage12090-abs-0001"> This study investigates heterogeneous consumer preferences for nanofood and genetically-modified (GM) food and the associated benefits using the results of choice experiments with 1,117 US consumers. We employ a latent class logit model to capture the heterogeneity in consumer preferences by identifying consumer segments. Our results show that nano-food evokes fewer negative reactions compared with GM food. We identify four consumer groups: ‘Price Oriented/Technology Adopters’, ‘Technology Averse’, ‘Benefit Oriented’, and ‘New Technology Rejecters’. Each consumer group has a distinctive demographic background, which generates deeper insights into the diversified public acceptance of nano-food and GM food. Our results have policy implications for the adoption of new food technologies.

Suggested Citation

  • Chengyan Yue & Shuoli Zhao & Jennifer Kuzma, 2015. "Heterogeneous Consumer Preferences for Nanotechnology and Genetic-modification Technology in Food Products," Journal of Agricultural Economics, Wiley Blackwell, vol. 66(2), pages 308-328, June.
    • Handle: RePEc:bla:jageco:v:66:y:2015:i:2:p:308-328
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    File URL: http://hdl.handle.net/10.1111/jage.2015.66.issue-2
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    Cited by:

    1. Dolores Garrido & Ana Espínola‐Arredondo & Felix Munoz‐Garcia, 2020. "Can mandatory certification promote greenwashing? A signaling approach," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 22(6), pages 1801-1851, December.
    2. Valerie Kilders & Vincenzina Caputo, 2021. "Is Animal Welfare Promoting Hornless Cattle? Assessing Consumer’s Valuation for Milk from Gene‐edited Cows under Different Information Regimes," Journal of Agricultural Economics, Wiley Blackwell, vol. 72(3), pages 735-759, September.
    3. Zhao, Shuoli & Yue, Chengyan & Wang, Yumeng, 2016. "How Information Affects Consumer Acceptance of Nano-packaged Food Products," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235602, Agricultural and Applied Economics Association.
    4. Ajewole, Kayode & Peterson, Hikaru H. & Yamaura, Koichi, 2015. "Japanese Consumer Preferences toward GM Foods after the Great East Japan Earthquake," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205611, Agricultural and Applied Economics Association.
    5. Dolores Garrido & Rosa Karina Gallardo, 2022. "Are improvements in convenience good enough for consumers to prefer new food processing technologies?," Agribusiness, John Wiley & Sons, Ltd., vol. 38(1), pages 73-92, January.
    6. Yang Yang & Jill E. Hobbs, 2020. "How Do Cultural Worldviews Shape Food Technology Perceptions? Evidence from a Discrete Choice Experiment," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 465-492, June.
    7. Caputo, Vincenzina & Scarpa, Riccardo & Nayga, Rodolfo M. & Ortega, David L., 2018. "Are preferences for food quality attributes really normally distributed? An analysis using flexible mixing distributions," Journal of choice modelling, Elsevier, vol. 28(C), pages 10-27.
    8. Yang Yang & Jill E. Hobbs, 2020. "Food values and heterogeneous consumer responses to nanotechnology," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 289-313, September.

    More about this item

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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