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Mega‐Events And Tourism: The Case Of Brazil

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  • Robert Baumann
  • Victor Matheson

Abstract

Mega‐sporting events such as the Fédération Internationale de Football Association (FIFA) World Cup are expensive affairs. Host countries often justify the spending required to stage these events by predicting that mega‐events will draw large numbers of tourists. This paper analyzes monthly foreign tourist arrivals into Brazil between 2003 and 2015 and finds that the 2014 FIFA World Cup increased foreign tourism by roughly 1 million visitors. This number far exceeded expectations, but we show that roughly a quarter of this increase in foreign tourism was caused by the fortuitous advancement of Argentina's national team, and potential hosts should not count on the event to consistently produce out‐sized tourism figures. We conclude that on‐field results can greatly influence FIFA World Cup tourism. (JEL L83, F14)

Suggested Citation

  • Robert Baumann & Victor Matheson, 2018. "Mega‐Events And Tourism: The Case Of Brazil," Contemporary Economic Policy, Western Economic Association International, vol. 36(2), pages 292-301, April.
    • Handle: RePEc:bla:coecpo:v:36:y:2018:i:2:p:292-301
    DOI: 10.1111/coep.12270
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    References listed on IDEAS

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    9. Robert W. Baumann & Victor A. Matheson & Chihiro Muroi, 2009. "Bowling in Hawaii," Journal of Sports Economics, , vol. 10(1), pages 107-123, February.
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    Cited by:

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    2. Bruno Caprettini, 2021. "Team Visibility and City Travel: Evidence From the UEFA Champions' League Random Draw," Journal of Sports Economics, , vol. 22(1), pages 85-114, January.
    3. Busani Moyo & Tendai Gwatidzo, 2026. "Analyzing the Impact of the 2010 Soccer World Cup on South Africa: A Synthetic Control Method," Journal of Sports Economics, , vol. 27(2), pages 233-278, February.
    4. Matthias Firgo & Oliver Fritz, 2023. "Regionalwirtschaftliche und touristische Effekte von Sportgroßveranstaltungen," WIFO Monatsberichte (monthly reports), WIFO, vol. 96(7), pages 481-490, July.
    5. Jihad Ait Soussane & Aomar Ibourk, 2025. "The Winner’s Curse: Examining the Role of Institutional Quality in Attracting FDI for FIFA World Cup Hosts," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 51(4), pages 531-552, October.
    6. Chen Gan & Taotao Deng & Weishu Zhao, 2023. "City Marathon Events and Tourism Industry: A Quasi-Natural Experiment," Journal of Sports Economics, , vol. 24(7), pages 851-876, October.
    7. Christopher Vierhaus, 2019. "The international tourism effect of hosting the Olympic Games and the FIFA World Cup," Tourism Economics, , vol. 25(7), pages 1009-1028, November.
    8. Wifo, 2023. "WIFO-Monatsberichte, Heft 7/2023," WIFO Monatsberichte (monthly reports), WIFO, vol. 96(7), July.
    9. Bala Ramasamy & Howei Wu & Matthew Yeung, 2022. "Hosting annual international sporting events and tourism: Formula 1, golf or tennis?," Tourism Economics, , vol. 28(8), pages 2082-2098, December.

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    More about this item

    JEL classification:

    • Z23 - Other Special Topics - - Sports Economics - - - Finance
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade

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