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The 2010 FIFA World Cup high-frequency data economics: Effects on international tourism and awareness for South Africa

  • Stan du Plessis
  • Wolfgang Maennig

The 2010 FIFA World Cup in South Africa was undoubtedly a great experience for both soccer fans and their South African hosts, and focused unprecedented and favourable media attention on South Africa. Despite the tournament's manifest success, however, its short-term impact on international tourism to South Africa, in the form of immediate positive effects on the economy, has turned out to be much smaller than expected or even as reported during the tournament -- as this paper shows, using high-frequency daily data on tourism. This sobering outcome may be attributable to self-defeating expectation effects and this paper is a warning against overly optimistic economic impact studies which could undermine the short-term benefits of major sporting events. The paper also investigates the awareness effects of sport mega-events, and potential long-term development effects, by using data from electronic social networks.

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Article provided by Taylor & Francis Journals in its journal Development Southern Africa.

Volume (Year): 28 (2011)
Issue (Month): 3 (September)
Pages: 349-365

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Handle: RePEc:taf:deveza:v:28:y:2011:i:3:p:349-365
DOI: 10.1080/0376835X.2011.595994
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  1. Stephanie Jasmand & Wolfgang Maennig, 2007. "Regional Income and Employment Effects of the 1972 Munich Olympic Summer Games," Working Papers 0712, International Association of Sports Economists;North American Association of Sports Economists.
  2. WOLFGANG MAENNIG & STAN du PLESSIS, 2007. "World Cup 2010: South African Economic Perspectives And Policy Challenges Informed By The Experience Of Germany 2006," Contemporary Economic Policy, Western Economic Association International, vol. 25(4), pages 578-590, October.
  3. Victor Matheson, 2006. "Mega-Events: The effect of the world’s biggest sporting events on local, regional, and national economies," Working Papers 0622, International Association of Sports Economists;North American Association of Sports Economists.
  4. Bernd Süssmuth & Malte Heyne & Wolfgang Maennig, 2009. "Induced Civic Pride and Integration," CESifo Working Paper Series 2582, CESifo Group Munich.
  5. Victor Matheson, 2004. "Economic Multipliers and Mega-Event Analysis," Working Papers 0402, College of the Holy Cross, Department of Economics.
  6. Stan du Plessis & Wolfgang Maennig, 2007. "World Cup 2010: South African Economic Perspectives and Perspectives Policy Challenges Informed by the Experience of Germany 2006," Working Papers 004, Chair for Economic Policy, University of Hamburg.
  7. Robert Baade & Victor Matheson, 2004. "The Quest for the Cup: Assessing the Economic Impact of the World Cup," Regional Studies, Taylor & Francis Journals, vol. 38(4), pages 343-354.
  8. Hagn, Florian & Maennig, Wolfgang, 2008. "Employment effects of the Football World Cup 1974 in Germany," Labour Economics, Elsevier, vol. 15(5), pages 1062-1075, October.
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