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The 2010 FIFA World Cup high-frequency data economics: Effects on international tourism and awareness for South Africa

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  • Stan du Plessis
  • Wolfgang Maennig

Abstract

The 2010 FIFA World Cup in South Africa was undoubtedly a great experience for both soccer fans and their South African hosts, and focused unprecedented and favourable media attention on South Africa. Despite the tournament's manifest success, however, its short-term impact on international tourism to South Africa, in the form of immediate positive effects on the economy, has turned out to be much smaller than expected or even as reported during the tournament -- as this paper shows, using high-frequency daily data on tourism. This sobering outcome may be attributable to self-defeating expectation effects and this paper is a warning against overly optimistic economic impact studies which could undermine the short-term benefits of major sporting events. The paper also investigates the awareness effects of sport mega-events, and potential long-term development effects, by using data from electronic social networks.

Suggested Citation

  • Stan du Plessis & Wolfgang Maennig, 2011. "The 2010 FIFA World Cup high-frequency data economics: Effects on international tourism and awareness for South Africa," Development Southern Africa, Taylor & Francis Journals, vol. 28(3), pages 349-365, September.
    • Handle: RePEc:taf:deveza:v:28:y:2011:i:3:p:349-365
    DOI: 10.1080/0376835X.2011.595994
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    Cited by:

    1. Luiz Martins de Melo, 2012. "The Case of Brazil 2014/2016," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 29, Edward Elgar Publishing.
    2. Douglas Barrios & Stuart Russell & Matt Andrews, 2016. "Bringing Home the Gold? A Review of the Economic Impact of Hosting Mega-Events," Growth Lab Working Papers 78, Harvard's Growth Lab.
    3. Gregor Pfeifer & Fabian Wahl & Martyna Marczak, 2018. "Illuminating the World Cup effect: Night lights evidence from South Africa," Journal of Regional Science, Wiley Blackwell, vol. 58(5), pages 887-920, November.
    4. Johan Fourie & Maria Santana-Gallego, 2017. "The Invisible Hand of Thierry Henry," Journal of Sports Economics, , vol. 18(7), pages 750-766, October.
    5. Philip K. Porter & Daniel M. Chin, 2012. "Economic Impact of Sports Events," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 15, Edward Elgar Publishing.
    6. Carter, Perry Labron, 2019. "Looking for something real: Affective encounters," Annals of Tourism Research, Elsevier, vol. 76(C), pages 200-213.
    7. Dennis Coates, 2012. "Not-So-Mega Events," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 23, Edward Elgar Publishing.
    8. Anton Cartwright, 2012. "Can Mega Events Deliver Sustainability? The Case of the 2010 FIFA World Cup in South Africa," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 8, Edward Elgar Publishing.
    9. Sun, Ya-Yen & Rodriguez, Ariel & Wu, Jih-Hwa & Chuang, Shu-Tzu, 2013. "Why hotel rooms were not full during a hallmark sporting event: The 2009 World Games experience," Tourism Management, Elsevier, vol. 36(C), pages 469-479.

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