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Corporate Sustainable Development and Marketing Communications on Social Media: Fortune 500 Enterprises

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  • Ya‐Ching Lee

Abstract

This study proposes a measurement to evaluate corporate sustainability marketing communications on social media implemented by Fortune 500 enterprises. The results reveal significant differences between sustainability marketing communications in blogs and on Facebook. This study makes theoretical contributions by proposing a customer‐centric SMC framework that integrates sustainability issues, stimulation of sustainable mindsets and encouragement of sustainable consumption. It also demonstrates how corporate sustainability marketing communications differ on different social media. In addition, practical suggestions are provided. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Ya‐Ching Lee, 2017. "Corporate Sustainable Development and Marketing Communications on Social Media: Fortune 500 Enterprises," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 569-583, July.
    • Handle: RePEc:bla:bstrat:v:26:y:2017:i:5:p:569-583
    DOI: 10.1002/bse.1936
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    Cited by:

    1. İbrahim Topal & Sima Nart & Cüneyt Akar & Alptekin Erkollar, 2020. "The effect of greenwashing on online consumer engagement: A comparative study in France, Germany, Turkey, and the United Kingdom," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 465-480, February.
    2. Lenka Ližbetinová & Peter Štarchoň & Silvia Lorincová & Dagmar Weberová & Petr Průša, 2019. "Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic," Sustainability, MDPI, vol. 11(8), pages 1-18, April.
    3. Juan Gabriel Martínez-Navalón & Vera Gelashvili & Felipe Debasa, 2019. "The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study," Sustainability, MDPI, vol. 11(21), pages 1-24, November.
    4. Sergio Pardo-Jaramillo & Andrés Muñoz-Villamizar & Ignacio Osuna & Rolando Roncancio, 2020. "Mapping Research on Customer Centricity and Sustainable Organizations," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
    5. Ya‐Ching Lee, 2020. "Communicating sustainable development: Effects of stakeholder‐centric perceived sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1540-1551, July.
    6. Elnur Nabivi, 2020. "Implementation of Green Marketing Concept Through Social Media Activities: A Systematic Literature Review," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(11), pages 55-67.
    7. Enrico Fontana & Prapassorn Siriwichai, 2022. "Understanding transgender persons' careers to advance sustainable development: The case of Trans for Career Thailand," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(6), pages 1573-1590, December.
    8. Hanne Knight & Mohamed Yacine Haddoud & Phil Megicks, 2022. "Determinants of corporate sustainability message sharing on social media: A configuration approach," Business Strategy and the Environment, Wiley Blackwell, vol. 31(2), pages 633-647, February.

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