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Corporate social responsibility and policy making: what role does communication play?

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  • Arno Mathis

Abstract

Communication is of central importance for business and public authorities to make substantial progress on the sustainability ladder. Corporate social responsibility (CSR) is about the contribution of business to sustainability, and stakeholder theory is an integral concept of CSR. The literature regularly associates stakeholder management with good CSR schemes and practices. Proactive companies are assumed to interact at a certain level with their affected stakeholders through their business activities. It is quite common to find studies that show a direct connection between stakeholder management and business success, especially with regard to financial success. However, this study, based on an in‐depth case study on Campina, the second largest dairy company in the Netherlands, has its primary focus not on direct financial implications of stakeholder management, but on the impact proactive stakeholder management has on the interaction between companies and public authorities. The study argues that CSR pro‐active companies are better positioned in their sectors, especially when relating with public authorities, and that such companies are better able to influence the policy‐making process compared with their competitors. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Arno Mathis, 2007. "Corporate social responsibility and policy making: what role does communication play?," Business Strategy and the Environment, Wiley Blackwell, vol. 16(5), pages 366-385, July.
    • Handle: RePEc:bla:bstrat:v:16:y:2007:i:5:p:366-385
    DOI: 10.1002/bse.576
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    4. J. A. Plaza‐Úbeda & J. Burgos‐Jiménez & D. A. Vazquez & C. Liston‐Heyes, 2009. "The ‘win–win’ paradigm and stakeholder integration," Business Strategy and the Environment, Wiley Blackwell, vol. 18(8), pages 487-499, December.
    5. J. Alfredo Flores‐Hernández & Jesús J. Cambra‐Fierro & Rosario Vázquez‐Carrasco, 2020. "Sustainability, brand image, reputation and financial value: Manager perceptions in an emerging economy context," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 935-945, July.
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    9. Andrew Ngawenja Mzembe & Julia Meaton, 2014. "Driving Corporate Social Responsibility in the Malawian Mining Industry: A Stakeholder Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(4), pages 189-201, July.
    10. George Ted Khiong Thien, 2015. "CSR for Clients’ Social/Environmental Impacts?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(2), pages 83-94, March.
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    13. Anne Ellerup Nielsen & Christa Thomsen, 2011. "Sustainable development: the role of network communication," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(1), pages 1-10, January.
    14. Mª Eugenia López‐Pérez & Iguácel Melero & F Javier Sese, 2017. "Management for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 26(7), pages 985-999, November.
    15. Liyanage Chamila Roshani Perera & Jayawickrama Withanage Dushan Chaminda, 2013. "Corporate Social Responsibility and Product Evaluation: The Moderating Role of Brand Familiarity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(4), pages 245-256, July.
    16. Xiaohong Chen & Jiefu Zhang & Huixiang Zeng, 2020. "Is corporate environmental responsibility synergistic with governmental environmental responsibility? Evidence from China," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3669-3686, December.
    17. Bogdan Andrei Tiliuta & Ioana Raluca Diaconu, 2021. "The Role of the Leader and the Manager in the Organizational Changes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 911-919, December.
    18. Concetta Carnevale & Maria Mazzuca & Sergio Venturini, 2012. "Corporate Social Reporting in European Banks: The Effects on a Firm's Market Value," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(3), pages 159-177, May.
    19. Janet Haddock‐Fraser, 2012. "The Role of the News Media in Influencing Corporate Environmental Sustainable Development: An Alternative Methodology to Assess Stakeholder Engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(6), pages 327-342, November.
    20. Thomas Thurner & Liliana Nikolaevna Proskuryakova, 2014. "Out of the Cold – the Rising Importance of Environmental Management in the Corporate Governance of Russian Oil and Gas Producers," Business Strategy and the Environment, Wiley Blackwell, vol. 23(5), pages 318-332, July.
    21. Yi Quan & Huiying Wu & Sihai Li & Sammy Xiaoyan Ying, 2018. "Firm sustainable development and stakeholder engagement: The role of government support," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1145-1158, December.
    22. Joana S. P. Story & Filipa Castanheira, 2019. "Corporate social responsibility and employee performance: Mediation role of job satisfaction and affective commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1361-1370, November.
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