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Corporate social responsibility and policy making: what role does communication play?

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  • Arno Mathis

Abstract

Communication is of central importance for business and public authorities to make substantial progress on the sustainability ladder. Corporate social responsibility (CSR) is about the contribution of business to sustainability, and stakeholder theory is an integral concept of CSR. The literature regularly associates stakeholder management with good CSR schemes and practices. Proactive companies are assumed to interact at a certain level with their affected stakeholders through their business activities. It is quite common to find studies that show a direct connection between stakeholder management and business success, especially with regard to financial success. However, this study, based on an in‐depth case study on Campina, the second largest dairy company in the Netherlands, has its primary focus not on direct financial implications of stakeholder management, but on the impact proactive stakeholder management has on the interaction between companies and public authorities. The study argues that CSR pro‐active companies are better positioned in their sectors, especially when relating with public authorities, and that such companies are better able to influence the policy‐making process compared with their competitors. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.

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  • Arno Mathis, 2007. "Corporate social responsibility and policy making: what role does communication play?," Business Strategy and the Environment, Wiley Blackwell, vol. 16(5), pages 366-385, July.
    • Handle: RePEc:bla:bstrat:v:16:y:2007:i:5:p:366-385
    DOI: 10.1002/bse.576
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    1. Janet Elaine Haddock‐Fraser & Marielle Tourelle, 2010. "Corporate motivations for environmental sustainable development: exploring the role of consumers in stakeholder engagement," Business Strategy and the Environment, Wiley Blackwell, vol. 19(8), pages 527-542, December.
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    3. J. A. Plaza‐Úbeda & J. Burgos‐Jiménez & D. A. Vazquez & C. Liston‐Heyes, 2009. "The ‘win–win’ paradigm and stakeholder integration," Business Strategy and the Environment, Wiley Blackwell, vol. 18(8), pages 487-499, December.
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    9. Bogdan Andrei Tiliuta & Ioana Raluca Diaconu, 2021. "The Role of the Leader and the Manager in the Organizational Changes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 911-919, December.
    10. Andrew Ngawenja Mzembe & Julia Meaton, 2014. "Driving Corporate Social Responsibility in the Malawian Mining Industry: A Stakeholder Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(4), pages 189-201, July.
    11. J. Alfredo Flores‐Hernández & Jesús J. Cambra‐Fierro & Rosario Vázquez‐Carrasco, 2020. "Sustainability, brand image, reputation and financial value: Manager perceptions in an emerging economy context," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 935-945, July.
    12. Yi Quan & Huiying Wu & Sihai Li & Sammy Xiaoyan Ying, 2018. "Firm sustainable development and stakeholder engagement: The role of government support," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1145-1158, December.
    13. Tan, Xue & Liu, Huaide, 2024. "Corporate environmental performance under the pressure of government environmental information disclosure," Finance Research Letters, Elsevier, vol. 69(PA).
    14. Kalim Shah, 2011. "Strategic organizational drivers of corporate environmental responsibility in the Caribbean hotel industry," Policy Sciences, Springer;Society of Policy Sciences, vol. 44(4), pages 321-344, November.
    15. José M. Agudo‐Valiente & Concepción Garcés‐Ayerbe & Manuel Salvador‐Figueras, 2015. "Corporate Social Performance and Stakeholder Dialogue Management," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(1), pages 13-31, January.
    16. Concetta Carnevale & Maria Mazzuca & Sergio Venturini, 2012. "Corporate Social Reporting in European Banks: The Effects on a Firm's Market Value," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(3), pages 159-177, May.
    17. Simon R. Swaffield & Robert C. Corry & Paul Opdam & Wendy McWilliam & Jørgen Primdahl, 2019. "Connecting business with the agricultural landscape: business strategies for sustainable rural development," Business Strategy and the Environment, Wiley Blackwell, vol. 28(7), pages 1357-1369, November.
    18. Chorong Youn & So‐young Kim & Yuri Lee & Ho Jung Choo & Seyoon Jang & Jae Im Jang, 2017. "Measuring Retailers' Sustainable Development," Business Strategy and the Environment, Wiley Blackwell, vol. 26(3), pages 385-398, March.
    19. Janet Haddock‐Fraser, 2012. "The Role of the News Media in Influencing Corporate Environmental Sustainable Development: An Alternative Methodology to Assess Stakeholder Engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(6), pages 327-342, November.
    20. Li Chang & Wenjing Li & Xiaoyan Lu, 2015. "Government Engagement, Environmental Policy, and Environmental Performance: Evidence from the Most Polluting Chinese Listed Firms," Business Strategy and the Environment, Wiley Blackwell, vol. 24(1), pages 1-19, January.
    21. Ivan Bozhikin & Nikolay Dentchev, 2018. "Discovering a Wilderness of Regulatory Mechanisms for Corporate Social Responsibility: Literature Review," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 145-174, June.
    22. Joana S. P. Story & Filipa Castanheira, 2019. "Corporate social responsibility and employee performance: Mediation role of job satisfaction and affective commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1361-1370, November.
    23. Anne Ellerup Nielsen & Christa Thomsen, 2011. "Sustainable development: the role of network communication," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(1), pages 1-10, January.
    24. Iván Andrés Ordóñez-Castaño & Edila Eudemia Herrera-Rodríguez & Angélica María Franco Ricaurte & Luis Enrique Perdomo Mejía, 2021. "Voluntary Disclosure of GRI and CSR Environmental Criteria in Colombian Companies," Sustainability, MDPI, vol. 13(10), pages 1-18, May.
    25. George Ted Khiong Thien, 2015. "CSR for Clients’ Social/Environmental Impacts?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(2), pages 83-94, March.

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