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Determinants of environmental innovation adoption in the printing industry: the importance of task environment

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  • Sandra Rothenberg
  • Stelios C. Zyglidopoulos

Abstract

In this paper, we investigate the impact that the task environment has on the adoption of environmental innovations by firms. Specifically, we investigate the impact of two dimensions of a firm's external context – munificence and dynamism. We investigate both of these factors by drawing on the relevant literatures, developing hypotheses and testing our hypotheses with data drawn from the US printing industry. Our major findings are that firms in highly dynamic environments, as well as firms that have adopted other productive innovations, are more likely to adopt a greater number of environmental innovations. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Sandra Rothenberg & Stelios C. Zyglidopoulos, 2007. "Determinants of environmental innovation adoption in the printing industry: the importance of task environment," Business Strategy and the Environment, Wiley Blackwell, vol. 16(1), pages 39-49, January.
    • Handle: RePEc:bla:bstrat:v:16:y:2007:i:1:p:39-49
    DOI: 10.1002/bse.441
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    References listed on IDEAS

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    1. Sandra Rothenberg, 2003. "Knowledge Content and Worker Participation in Environmental Management at NUMMI," Journal of Management Studies, Wiley Blackwell, vol. 40(7), pages 1783-1802, November.
    2. Prakash,Aseem, 2000. "Greening the Firm," Cambridge Books, Cambridge University Press, number 9780521662499.
    3. Stelios Zyglidopoulos, 1999. "Initial Environmental Conditions and Technological Change," Journal of Management Studies, Wiley Blackwell, vol. 36(2), pages 241-262, March.
    4. Adam B. Jaffe & Karen Palmer, 1997. "Environmental Regulation And Innovation: A Panel Data Study," The Review of Economics and Statistics, MIT Press, vol. 79(4), pages 610-619, November.
    5. Lanjouw, Jean Olson & Mody, Ashoka, 1996. "Innovation and the international diffusion of environmentally responsive technology," Research Policy, Elsevier, vol. 25(4), pages 549-571, June.
    6. Jaffe Adam B. & Stavins Robert N., 1995. "Dynamic Incentives of Environmental Regulations: The Effects of Alternative Policy Instruments on Technology Diffusion," Journal of Environmental Economics and Management, Elsevier, vol. 29(3), pages 43-63, November.
    7. Prakash,Aseem, 2000. "Greening the Firm," Cambridge Books, Cambridge University Press, number 9780521664875.
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