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Capability building through adversarial relationships: a replication and extension of Clarke and Roome (1999)

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  • Pursey P. M. A. R. Heugens

Abstract

Cooperative interorganizational relationships are seen by many as indispensable vehicles for accessing external knowledge and accumulating capabilities. Surprisingly, the question of whether companies can also build capabilities through adversarial relationships has received little attention. This paper reports a study of the learning–action network of a major Anglo‐Dutch food and personal care company. The firm's present relationships with consumer representatives and environmental activists are strongly adversarial, due to the recent introduction of genetically modified ingredients. The study shows that companies can still build capabilities in a hostile environment, but that adversity influences capability building processes as well as capability content. Copyright © 2003 John Wiley & Sons, Ltd and ERP Environment.

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  • Pursey P. M. A. R. Heugens, 2003. "Capability building through adversarial relationships: a replication and extension of Clarke and Roome (1999)," Business Strategy and the Environment, Wiley Blackwell, vol. 12(5), pages 300-312, September.
    • Handle: RePEc:bla:bstrat:v:12:y:2003:i:5:p:300-312
    DOI: 10.1002/bse.372
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    Cited by:

    1. Kalim U. Shah, 2011. "Organizational Legitimacy and the Strategic Bridging Ability of Green Alliances," Business Strategy and the Environment, Wiley Blackwell, vol. 20(8), pages 498-511, December.
    2. Salla Laasonen & Martin Fougère & Arno Kourula, 2012. "Dominant Articulations in Academic Business and Society Discourse on NGO–Business Relations: A Critical Assessment," Journal of Business Ethics, Springer, vol. 109(4), pages 521-545, September.
    3. Tulin Dzhengiz & Ralf Barkemeyer & Giulio Napolitano, 2021. "Emotional framing of NGO press releases: Reformative versus radical NGOs," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2468-2488, July.
    4. Fredrik von Malmborg, 2004. "Networking for knowledge transfer: towards an understanding of local authority roles in regional industrial ecosystem management," Business Strategy and the Environment, Wiley Blackwell, vol. 13(5), pages 334-346, September.
    5. Veronika Kneip, 2013. "Protest Campaigns and Corporations: Cooperative Conflicts?," Journal of Business Ethics, Springer, vol. 118(1), pages 189-202, November.
    6. Pursey P. M. A. R. Heugens, 2006. "Environmental issue management: towards a multi‐level theory of environmental management competence," Business Strategy and the Environment, Wiley Blackwell, vol. 15(6), pages 363-376, November.
    7. Nigel Roome, 2005. "Teaching sustainability in a global MBA: insights from the OneMBA," Business Strategy and the Environment, Wiley Blackwell, vol. 14(3), pages 160-171, May.

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