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A critical examination of the use of research templates in accounting and finance

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  • Binh Bui

Abstract

This study investigates the use of Robert Faff’s Pitching Research® template (RF template) and its perceived benefits and disadvantages. Drawing on 38 interviews with accounting and finance researchers, this study finds that RF template is predominantly used by quantitative and finance academics, PhD students, and associate professors, although it provides benefits to both novice and experienced researchers. Concerns were raised relating to RF template’s usefulness, technical and process issues, and consequences on research outcomes. Suggestions are made with regards to further detail and modifications to structure and language. This study calls for reflective examination of the role played by templates in research practice.

Suggested Citation

  • Binh Bui, 2021. "A critical examination of the use of research templates in accounting and finance," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(2), pages 2671-2696, June.
    • Handle: RePEc:bla:acctfi:v:61:y:2021:i:2:p:2671-2696
    DOI: 10.1111/acfi.12679
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    References listed on IDEAS

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    1. Robert W. Faff & Tom Smith, 2015. "A simple template for pitching research," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 55(2), pages 311-336, June.
    2. Sandy Q. Qu & John Dumay, 2011. "The qualitative research interview," Qualitative Research in Accounting & Management, Emerald Group Publishing Limited, vol. 8(3), pages 238-264, August.
    3. Asmita Manchha, 2018. "Reflections on Pitching Research: Do It Your Own Way," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 17(2), pages 291-300, June.
    4. Lee D. Parker & Deryl Northcott, 2016. "Qualitative generalising in accounting research: concepts and strategies," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 29(6), pages 1100-1131, August.
    5. Imam Salehudin, 2017. "“Reverse Engineering” The Pitching Research Template: A Simple Tool to Help Understand the Academic Literature," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 16(1), pages 203-210, March.
    6. Sumit Lodhia, 2019. "What about your qualitative cousins? Adapting the pitching template to qualitative research," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 59(1), pages 309-329, March.
    7. Ann Wallin & Amanda Spry, 2016. "The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 15(2), pages 434-439, June.
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    Cited by:

    1. Gill, Chelsea & Mehrotra, Vishal & Moses, Olayinka & Bui, Binh, 2024. "The impact of the Pitching Research Framework on AFAANZ grant applications: A pre-registered study," Pacific-Basin Finance Journal, Elsevier, vol. 84(C).
    2. Gill, Chelsea & Mehrotra, Vishal & Moses, Olayinka & Bui, Binh, 2023. "The impact of the pitching research framework on AFAANZ grant applications," Pacific-Basin Finance Journal, Elsevier, vol. 77(C).
    3. Duncan, Keith & Gepp, Adrian & Craig, Justin & O'Neill, Helen, 2023. "Research ideas matter: Guidance for research students and early career researchers," Pacific-Basin Finance Journal, Elsevier, vol. 82(C).

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